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All the latest news and articles from Snapcell

Car Sales Qualifying Questions

Car Sales Qualifying Questions

Sometimes, with all the focus on digital tools and communication, it can be easy to lose sight of how important the simple skill of qualifying your leads and building rapport naturally with your customers actually is. This goes for both the potential customers who...

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Car Sales Techniques

Car Sales Techniques

How do you maximize your car sales in today’s market? It’s no secret that buyers are spending less time in dealerships and more time online. So, how can you utilize new car sales techniques that are optimized for the digital age? By reading our blog! We’ve collated...

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Google My Business Tips For Car Dealers

Google My Business Tips For Car Dealers

Setting up ‘Google My Business’ (GMB) should be one of the first stages of your organization’s marketing strategy and it couldn’t be easier. If it’s used correctly, GMB can help lead to local search success, by getting your car dealership ranked higher on the search...

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The Best Apps For Car Sales

The Best Apps For Car Sales

Digital tools that make our working lives easier and more efficient are always a welcome addition to any business arsenal. Being able to work on the go makes you and your business more accessible and more dynamic, widening your appeal to both existing and potential...

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How To Improve Dealership Reputation

How To Improve Dealership Reputation

It’s a popular adage, and one we’ve certainly used before – but people really do buy from people. However, there are many layers to that simple phrase. Whereas it can sometimes be interpreted as meaning people prefer to buy in person, it goes a little deeper than...

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Automotive Dealership Customer Retention Statistics

Automotive Dealership Customer Retention Statistics

It used to be the case that you only had to worry about other car dealers stealing your customers. But, these days, there are digital disruptors from outside the industry that have your customers firmly in their sights too. As a result, automotive dealership customer...

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SEO Tips for Car Dealers

SEO Tips for Car Dealers

What is SEO for car dealers? SEO is the process of preparing and maintaining your car dealer website in order to make it more visible in search engines. There are over 200 known ranking factors when it comes to SEO, some of which are very important, whilst others will...

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SMS Marketing for Car Dealers

SMS Marketing for Car Dealers

You’d be forgiven for thinking that, with the continuous march of technology, text messaging – and certainly it’s use in marketing, has become a thing of the past. Forgiven, but in fact wrong. The simplicity of text has made its appeal and relevance an enduring factor...

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Automotive Marketing Strategies that Work

Automotive Marketing Strategies that Work

Automotive marketing strategies have never been more vital to the success of your business. Car dealers now compete on a global digital stage, not just with local, neighborhood contemporaries. You need to stand out and be seen at every stage of the car buying journey...

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Best Automotive Marketing Agencies

Best Automotive Marketing Agencies

It’s fair to say that everyone needs help from the experts at some point. After all, when your customers need professional advice on which car to buy or how to solve a mechanical problem, we hope they turn to you. So, it’s not unreasonable to suggest that when you...

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Best Practice Dealership Customer Services

Best Practice Dealership Customer Services

When it comes to best practice dealership customer services, we need to remember that although buying a car is an everyday occurrence for us, to our customers, it is a milestone event. More so than ever, we need to bear in mind that we are selling a lifestyle, not...

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Instagram Tips For Car Dealers

Instagram Tips For Car Dealers

As an automotive business of the digital age, you’ve probably realized just how important content marketing is when it comes to engaging your audience. Showcasing your products and services online is one thing, but becoming a recognizable and trusted brand can take...

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The Evolving Car Dealership Business Model

The Evolving Car Dealership Business Model

The times they are a changing Long before the arrival of the pandemic, the traditional car dealership business model was being challenged to change. But the disruption and uncertainty generated by Covid-19 has been on an unprecedented scale, and now, it’s not just a...

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How To Increase Car Sales

How To Increase Car Sales

Increasing car sales and optimising every available channel to deliver more leads has never been more vital. There can be no doubt that car dealers now operate in a 24/7 market against competitors spread as far and wide as a certain pandemic. It’s no longer just...

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How to Close a Car Sale Using Video

How to Close a Car Sale Using Video

As the pandemic continues to affect the way in which we buy cars, finding new ways to engage and communicate with your customers has moved from the to do list to the must do now list. This is especially the case for new and used car sales, where visits to a dealer are...

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Why You Don’t Need An Automotive Videographer

Why You Don’t Need An Automotive Videographer

Car sales and servicing is an industry that prides itself in traditional values, loyalty, and established relationships. It’s a two-way street, as many dealerships find themselves upholding old ideas, loyalties and traditions that are no longer valid when it comes to...

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Email Marketing Tips for Car Dealers

Email Marketing Tips for Car Dealers

For car dealers, email marketing is THE most cost-effective (and one of the most powerful ways) of reaching your customers and boosting sales. The Covid-19 pandemic combines both a public health and economic crisis on a level that most people, let alone automotive...

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Virtual Meeting Best Practice for Car Dealers

Virtual Meeting Best Practice for Car Dealers

With many looking at a further period of remote working, the ability to connect, engage, and sell to your customers online has never been more important. Understanding public uncertainty in venturing to showrooms or service centres is going to be key to dealer success...

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Car Dealer Video Marketing Tips

Car Dealer Video Marketing Tips

With 92% of marketers saying that video marketing is a part of their marketing mix in 2020, up from 78% in 2015, it’s fair to say that video has become an increasingly popular trend amongst digital experts. Video is also proven to be a much more engaging medium than...

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How to start selling cars online through end-to-end eCommerce

How to start selling cars online through end-to-end eCommerce

Altering your business model to start selling cars through eCommerce is a big step forward for any dealership. More and more dealers in the US are evolving to keep up with today’s online demands. From cars and motorcycles to vans and parts, customers can buy just...

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Understanding the automotive customer journey

Understanding the automotive customer journey

The way in which we buy and sell cars has changed more over the last decade than ever before. A combination of readily available information at our fingertips and brand new routes to market means that buying a car doesn’t have to take months of research and multiple...

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TikTok for Car Dealers

TikTok for Car Dealers

There’s no denying it; the video-sharing social networking platform, TikTok, has exploded. Originally coined as a tool for teens to create videos to specific music, TikTok has since expanded far beyond that reach to encompass new audiences and a wide range of...

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How to create the perfect video

How to create the perfect video

Video is more prominent than ever across digital marketing channels, and for good reason. Over five million videos are watched on YouTube every single day, and over 100 million videos are consumed by Facebook users every 24 hours. When it comes to a powerful visual...

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Small used car dealer software to have on your radar in 2020

Small used car dealer software to have on your radar in 2020

Automotive digital retailing is now at the forefront of many dealerships across the U.S. – and for good reason. More car buyers than ever before are researching and even purchasing online. Tying your digital and physical processes together is therefore crucial to the...

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Best Vehicle Display Page (VDP) Designs

Best Vehicle Display Page (VDP) Designs

Your Vehicle Display Pages are your most powerful sales tool on your entire website. The quality of the pages and information provided directly influence the buyer’s decision as to whether to purchase their next car with yourself or your competitor.  What makes a...

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A Guide to Dealer 20 Groups

A Guide to Dealer 20 Groups

Thinking about joining a Dealer 20 Group? Want to know more about the benefits and how the program works? Here we explore why so many dealerships choose to join a group and whether (or not) it could be the right move for your business. What is a Dealer Twenty Group? A...

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A Guide to Automotive Digital Retailing

A Guide to Automotive Digital Retailing

For many dealers, automotive digital retailing has become the norm. Tying your digital and physical processes together into one streamlined approach is the ideological way of running any dealership, whether you’re a large multi-location group or a small independent....

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Best Automotive Apps for Android and iPhone

Best Automotive Apps for Android and iPhone

It should come as no surprise by now that the way people buy cars is changing, with customers seeking more online information than ever before to help make their purchase decisions. 95% of vehicle buyers* turn to digital sources for their research, and indeed to start...

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Best Car Dealer Inventory Management Software

Best Car Dealer Inventory Management Software

Whether you’re a small, independent car dealership or a large multi-location group, inventory management is an important part of dealer operations. A strong inventory management system allows you to list multiple vehicles, in a professional and attractive fashion, in...

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Best Practice Social Media for Car Dealers

Best Practice Social Media for Car Dealers

There’s no denying that social media is a fundamental part of any good marketing strategy. In fact, 75% of car buyers and 68% of service customers say that internet research, including social media, is the most helpful source when selecting a car dealership. Being...

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Automotive BDC Email Templates & Tips

Automotive BDC Email Templates & Tips

The secret to a dealership’s success is great relationships, strong communication and above all, powerful marketing. Email is still a powerful and lucrative form of marketing, providing a direct route into your customer’s inbox. Combine video with your emails, using a...

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Women in Automotive

Women in Automotive

It’s no secret that the number of men in automotive outnumber women. Whilst the number of women has increased steadily over the years, only 27% of automotive professionals are female. Whilst this statistic may seem trivial to many, we get under the bonnet to look at...

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How Coronavirus COVID-19 is Impacting the Automotive Industry

How Coronavirus COVID-19 is Impacting the Automotive Industry

With consumers across America staying in their homes, the automotive market has become a scarce, uncertain place. The number of new cases are growing in the US, but the pace of increase has slowed down even as the rate of testing has increased, which is extremely...

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Alternatives to AutoTrader and CarGurus

Alternatives to AutoTrader and CarGurus

Buying a new car is an exciting time. If you’re looking to buy a new car, you’ll probably want to get the best value for money, whilst those looking to sell a car will want the very best price for the vehicle. AutoTrader and Car Gurus are very popular, perfectly...

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Why Using Video in Your Customer Emails is so Important

Why Using Video in Your Customer Emails is so Important

Our Video Email Facts and Figures for Car Dealers It’ll come as no surprise that the way we buy cars has changed drastically over the last decade, and will continue to do so at a fast rate. With a wealth of online information available at our fingertips, multiple...

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Best Car Dealer Software in 2020

Best Car Dealer Software in 2020

Our guide to the very best automotive software on the market Our guide to the very best automotive software on the market In a time where automotive digital retailing is both gaining strength and momentum by the day, having the best and latest automotive software,...

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DealerSocket Integrates with Snapcell Video

DealerSocket Integrates with Snapcell Video

SnapCell and DealerSocket Announce Integration, Improving Lead Conversion and Service Up-sell for Auto Dealers Through Trackable Personal Video Automotives most advanced Interactive Video Platform TAMPA, Fla., March 4, 2020 /PRNewswire/ -- SnapCell Inc....

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NADA Las Vegas 2020

NADA Las Vegas 2020

There are two BIG events to be excited about this February! It's NADA and Valentines! We cannot wait to share our LOVE for video by demonstrating to you how SnapCell is more than just video and how incorporating SnapCell into your process will increase the revenue in...

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Why Is Being Customer Focused Important Now, More Than Ever?

Why Is Being Customer Focused Important Now, More Than Ever?

With so much information readily available on the internet, customers are completing most of their research online by watching videos and reading reviews from owners and experts. Physically visiting a dealership is now largely reserved for the buying part of the...

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Preparing For Change In The Digital Era

Preparing For Change In The Digital Era

Businesses in our digital world, and Automotive is no exception, is an ever-changing landscape. For example, AirBnB and Uber didn’t exist before 2008. Now, they’re two of the most recognisable and universally used brands in the world, but how did they get there?  And...

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Why We Need To Embrace Digital In Todays Market

Why We Need To Embrace Digital In Todays Market

The business world is an ever-changing landscape with start-ups continuously looking to disrupt competitive and stagnant markets. For example, AirBnB and Uber didn’t exist before 2008. Now, they’re two of the most recognisable and universally used brands in the world....

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Video of the Month July 2019

Video of the Month July 2019

  A great example of how you can have fun with your videos. We love this SnapCell from Maria Burchett of Martin Dodge Autoplex, fabulous customer relationship building and we want that Jeep too!!  

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