Blog.

Selling cars is a competitive business. Sellers must stand out with their marketing techniques to stay ahead of the competition. One way to do this is using videos as part of car sales campaigns. Videos can attract potential customers and provide a more engaging...

With the emergence of video messaging technology, an ever-growing number of industries are utilizing this revolutionary tool to improve customer engagement and communication. Car dealerships are no exception. As automotive dealers strive to reach new customers, many...

It comes as no surprise to hear that being a successful automotive salesperson takes more than just sitting around in your dealership, waiting for a customer to come in. Instead, it takes effort, skill, and commitment if you want to continuously convert potential...

Although they’re not at the forefront of your dealership, you should never underestimate the value of your technicians - while they’re not necessarily out the front, striking up conversations with potential leads on a daily basis, they are absolutely vital to the...

The excitement that comes with bidding on potential stock at a car auction is something only automotive dealerships will recognize. After all, car auctions give dealers the chance to get their hands on used cars at a fraction of the cost, compared to if bought...

Developing a cleverly thought out BDC pay plan is critical to the success of your dealership. After all, if you’re not careful, you could find yourself paying out thousands of dollars for commissions that haven’t brought in a substantial return on investment. And we...

When it comes to selling cars, you need to be able to communicate - that’s a no-brainer, right? But communicating is more than simply being able to talk to a customer. While having a way with words is fundamental to your pitch, those in the automotive industry need to...

Let’s be honest, the main goal of any professional working in the automotive industry is to make a sale - whether that’s selling a car, or selling a service. And ultimately, one of the most effective ways to complete a sale is to ensure the shopper likes you. There’s...

Never underestimate the power of reading. It’s incredibly easy for us all, whether at work or home, to get complacent in our daily routine - regularly reading pushes our boundaries and encourages us to step outside of our comfort zone. After all, every time you read...

Last year, there were more than 15 million vehicles sold across America - we say, now is as good a time as ever to be a car salesman, right? Of course, the car industry is undoubtedly changing - and it’s no secret that the future automotive industry will see a shift...

What is CSI? CSI stands for Customer Satisfaction Index, and all automotive dealerships should know what it is and strive to improve theirs. In fact, in today’s competitive climate, wanting to increase your CSI score should be one of the main driving forces behind...

The automotive industry is developing at a record pace, with dealerships having to adapt to meet demands from both the sector and customers. The digital revolution saw a shift in the techniques businesses used to engage with shoppers, while the lack of accessibility...

Let’s be honest, your dealership can have the best stock on the market, the most attractive logo in the state, and the highest-ranking social media pages in the industry but in reality, what really puts your business in the fast lane is the talent you employ....

Great communication is key in life - and even more so, integral when it comes to running a successful business. And ultimately, miscommunication can result in all sorts of issues, including the likes of client confusion, poor reputation management, frustrated...

When it comes to providing good customer service and quality technical support, they are ultimately both two very different things. In essence, customer service focuses on the customer experience, while technical support is all about resolving a technical issue. That...

For multiple reasons, one, of course, being the ongoing chip shortage, we’ve seen a dramatic fall in new car production over the past two years, which means dealerships simply don’t have enough new vehicles to sell. But that doesn’t mean the demand for buying isn’t...