Blog.

Car sales and servicing is an industry that prides itself in traditional values, loyalty, and established relationships. It’s a two-way street, as many dealerships find themselves upholding old ideas, loyalties and traditions that are no longer valid when it comes to...

Email marketing is THE most cost-effective (and one of the most powerful ways) of reaching your customers and boosting sales. The Covid-19 pandemic combines both a public health and economic crisis on a level that most people, let alone automotive businesses, have...

With many looking at a further period of remote working, the ability to connect, engage, and sell to your customers online has never been more important. Understanding public uncertainty in venturing to showrooms or service centres is going to be key to dealer success...

Altering your business model to start selling cars through eCommerce is a big step forward for any dealership. More and more dealers in the US are evolving to keep up with today’s online demands. From cars and motorcycles to vans and parts, customers can buy just...

Did you know that creating personalized video can drive 66% more qualified leads per year? Whether you’re creating car sales videos or technician videos, creating an engaging message is key to building customer trust and rapport. If you’re showcasing a prospective...

Automotive digital retailing is now at the forefront of many dealerships across the U.S., and for good reason. Tying your digital and physical processes together is crucial to the success of any dealer in 2020, no matter the size. Yet, as a small independent dealer,...

Your Vehicle Display Pages are your most powerful sales tool on your entire website. The quality of the pages and information provided directly influence the buyer’s decision as to whether to purchase their next car with yourself or your competitor.  What makes a...

Here at SnapCell, we’re proud of our automotive video tool, its features and how much we’ve helped dealers throughout the U.S. to drive revenue into their businesses. Having worked within the automotive industry for many years ourselves, the team at SnapCell has a...

Thinking about joining a Dealer 20 Group? Want to know more about the benefits and how the program works? Here we explore why so many dealerships choose to join a group and whether (or not) it could be the right move for your business. What is a Dealer Twenty Group? A...

For many dealers, automotive digital retailing has become the norm. Tying your digital and physical processes together into one streamlined approach is the ideological way of running any dealership, whether you’re a large multi-location group or a small independent....

It’s no secret that the car buying market is continuing to change, with customers seeking more online information to help make their purchase decision, than previous years. In fact, reports show that customers take an average of just 14 hours and 48 minutes...

Whether you’re a small, independent car dealership or a large multi-location group, inventory management is an important part of dealer operations. A strong inventory management system allows you to list multiple vehicles, in a professional and attractive fashion, in...

The secret to a dealership’s success is great relationships, strong communication and above all, powerful marketing. Email is still a powerful and lucrative form of marketing, providing a direct route into your customer’s inbox. Combine video with your emails and reap...

Buying a new car is an exciting time. If you’re looking to buy a new car, you’ll probably want to get the best value for money, whilst those looking to sell a car will want the very best price for the vehicle. AutoTrader and Car Gurus are very popular, perfectly...

Our guide to the very best automotive software on the market In an age where automotive digital retailing is at its strongest, having the latest and best automotive software, tools and apps available really is the difference between a dealership that is managing and...