Blog.

The automotive industry is developing at a record pace, with dealerships having to adapt to meet demands from both the sector and customers. The digital revolution saw a shift in the techniques businesses used to engage with shoppers, while the lack of accessibility...

Let’s be honest, your dealership can have the best stock on the market, the most attractive logo in the state, and the highest-ranking social media pages in the industry but in reality, what really puts your business in the fast lane is the talent you employ....

Great communication is key in life - and even more so, integral when it comes to running a successful business. And ultimately, miscommunication can result in all sorts of issues, including the likes of client confusion, poor reputation management, frustrated...

When it comes to providing good customer service and quality technical support, they are ultimately both two very different things. In essence, customer service focuses on the customer experience, while technical support is all about resolving a technical issue. That...

For multiple reasons, one, of course, being the ongoing chip shortage, we’ve seen a dramatic fall in new car production over the past two years, which means dealerships simply don’t have enough new vehicles to sell. But that doesn’t mean the demand for buying isn’t...

It's no secret that the car dealership industry is saturated and if we’ve said it once, we’ll say it again, the only way to succeed is to embrace digital marketing and ensure your strategy does nothing but reflect this. And that means, adopting the use of video and...

While 2020 was the year that saw car dealerships face the impact of coronavirus, 2021 has bought with it fresh challenges. While businesses continue to bounce back following the pandemic, they are now finding themselves battling the ongoing chip shortage that has...

While the holiday season might not be at the forefront of every customer’s mind, dealerships and automotive businesses across the country are already in the peak of planning. And, with a noticeable shift in the way people shop – accelerated by the coronavirus pandemic...

We all know that receiving reviews, especially those online, can be vital in your car dealership’s marketing strategy. They instill trust from customers, they can boost your brand’s digital visibility, and of course, improve your reputation, keeping you one step ahead...

It’s no secret that the monthly pay package of a car salesperson is reflected in the number of vehicles they have sold. This means that ultimately, if your team doesn’t sell cars, then they don’t reap a strong salary. It's easy to see why not only competition between...

Saying thank you to your customers is essential for any automotive business. Like with all industries, your customers want to feel valued. After all, nobody likes a one-way relationship and the only way to keep customers coming back for more is if you make the effort...

With Facebook Live fast becoming one of the most popular forms of engagement with customers via social media, there has never been a better time for your car dealership to get itself in the driving seat and hosting a virtual event. Yes, since launching back in 2015,...

If you’re not already doing what you can to gain authentic video testimonials from customers, then why not? Positive testimonials are one of the most powerful ways to encourage customers to shop with you and better still, generate sales at your car dealership. The...

We all know that building a successful car dealership takes time, patience, and hard work. Business owners work tirelessly to ensure they are consistently providing unbeatable customer service, securing a first-class reputation, and of course, generating sales, which...

Choosing a trust-worthy technician, is a big decision for any customer. Think about it, the customer is essentially handing the keys of their car over to somebody and putting total faith in them to fix whatever problem has occurred. Let’s consider when a person finds...

When it comes to marketing and promoting your car dealership, the word ‘branding’ often gets thrown around and not taken that seriously. In reality, the importance of branding your business cannot be underestimated. In fact, the value of branding is huge, and getting...

To crack car sales prospecting, dealerships must look beyond traditional techniques of marketing. While there's no denying sales prospecting is tough in any industry, when it comes to the world of automotive, things are undoubtedly even more difficult. This is mainly...

In today’s world, the digital age is thriving, which means that automotive software is developing at a rapid speed, by the day. Not only that, but traders within the automotive industry are doing everything they can to come back from what has undoubtedly been one of...

Nowadays, when a customer buys a car, they tend to be sold the basic package. What makes it special, bespoke, and truly personal to them is in fact, the accessories they then choose to add on. Latest figures show that the global car accessories market had reached more...

Whether it’s influencing sale numbers, or encouraging customer return, having an effective automotive, there's no denying, your service department can have a huge impact on business. After all, your service department should be at the heart of your automotive business...

Did you know that 85% of people across the United States watch monthly online video content on their devices? Plus, 54% of consumers want to view video content from brands and businesses they already support. If you’re still not confident that video should contribute...

The way modern-day automotive customers shop and receive information is undoubtedly changing. More often, consumers are viewing products online, before buying a car at the click of a button. However, one marketing technique that continues to drive sales is cold...

With more than 18,000 car dealerships across America, it’s inevitable that traders are always looking for innovative and creative ways to drive traffic towards their businesses, while also engaging with current customers. That’s where holding car sales events can...

With so many organizations bidding for business within the automotive industry, competition is enormously high. To successfully secure new clients while ensuring previous customers remain loyal, it is essential that a business delivers the whole package. After all, if...

Video has undoubtedly changed how we learn to repair, build, or put things together. Whether we’re taking on some home improvements or trying to figure out how the TV works, we’ve grown accustomed to turning to a video tutorial to help us figure things out. If you’re...

Modern vehicles are extremely complicated, high-end pieces of engineering. Even the most bare-basic, best value models from recent years are packed with computer software, diagnostic equipment, and innovative safety systems. Needless to say, our cars require the...

When it comes to marketing for auto repair shops, it’s vital that a strategy is in place to continue driving both new and returning customers through your door. Let’s face it, in this day and age, there’s no room for complacency. While it would be easy to sit around...