Blog.

It comes as no surprise to hear that being a successful automotive salesperson takes more than just sitting around in your dealership, waiting for a customer to come in. Instead, it takes effort, skill, and commitment if you want to continuously convert potential...

Although they’re not at the forefront of your dealership, you should never underestimate the value of your technicians - while they’re not necessarily out the front, striking up conversations with potential leads on a daily basis, they are absolutely vital to the...

The excitement that comes with bidding on potential stock at a car auction is something only automotive dealerships will recognize. After all, car auctions give dealers the chance to get their hands on used cars at a fraction of the cost, compared to if bought...

Developing a cleverly thought out BDC pay plan is critical to the success of your dealership. After all, if you’re not careful, you could find yourself paying out thousands of dollars for commissions that haven’t brought in a substantial return on investment. And we...

There’s never been a better opportunity for dealerships to sell cars remotely. Gone are the days when a person would decide that they want a new car and simply wander over to their local car lot. Today, we’re living in a digital age, which means giving customers a...

What is a brand? It’s your dealership’s voice, your dealership’s identity, your dealership’s soul. It’s the trusted bridge built between your dealership and your customers. It’s what makes your dealership you, helping you to stand out from the competition. For your...

There’s simply no denying it, securing those all-important sales at your dealership is what drives business. However, in this day and age - with competition between businesses in the automotive industry in its prime - converting potential leads into successful sales,...

When it comes to selling cars, you need to be able to communicate - that’s a no-brainer, right? But communicating is more than simply being able to talk to a customer. While having a way with words is fundamental to your pitch, those in the automotive industry need to...

Believe it or not, the average American receives approximately 100 emails every day. That’s a lot of emails, right? And we’ve all been there - we log into our mailbox, to see it full to the brim of unopened emails, most of which are trying to sell us something. And...

Let’s be honest, the main goal of any professional working in the automotive industry is to make a sale - whether that’s selling a car, or selling a service. And ultimately, one of the most effective ways to complete a sale is to ensure the shopper likes you. There’s...

Facebook was once simply an online forum for socializing, but is fast becoming so much more than that, especially for car dealerships. Yes, the social networking channel now provides automotive businesses with a whole new e-commerce platform, presenting those in the...

Never underestimate the power of reading. It’s incredibly easy for us all, whether at work or home, to get complacent in our daily routine - regularly reading pushes our boundaries and encourages us to step outside of our comfort zone. After all, every time you read...

We all know the power of video in the automotive industry - in fact, the statistics speak for themselves: with people four times more likely to watch a clip than read text, and how adding a video to your email is likely to increase click-through rates by up to 300 per...

Gas prices recently reached record highs across America, with costs surpassing more than $5 a gallon in some states, the most it’s been since 2008, so it’s no surprise that those in the automotive industry might be feeling slightly concerned about how this will impact...

Last year, there were more than 15 million vehicles sold across America - we say, now is as good a time as ever to be a car salesman, right? Of course, the car industry is undoubtedly changing - and it’s no secret that the future automotive industry will see a shift...

What is CSI? CSI stands for Customer Satisfaction Index, and all automotive dealerships should know what it is and strive to improve theirs. In fact, in today’s competitive climate, wanting to increase your CSI score should be one of the main driving forces behind...

The Ukraine war has had - and continues to have - a devastating impact on all those concerned, with hundreds of civilians killed by Russian troops and families across the nation forced to desperately flee the crisis into neighboring countries. Of course, nothing...

It’s no secret that the used car market has done nothing but explode over the last two years. With an ongoing shortage of microchips (which are essential to new vehicle manufacturing), triggered by the coronavirus pandemic, the industry saw the production of new cars...

As busy car dealership owners, it’s so easy to fall into the trap of creating campaigns targeted to suit anyone and everyone - after all, surely it’s best to try and sell to all types of customers? However, with millions of automotive businesses currently battling for...

SnapCell is delighted to have been named Video Innovator in Automotive at The AWA Awards, a prestigious awards ceremony that recognizes the best vendors in the sector. SnapCell, the number-one video creation solution in the automotive industry, clinched the title...

Did you know that more than 223 million Americans have an active social media account of some sort? What’s more, people across the country spend an average of around two-and-a-half hours each day browsing a social media platform of some sort. There’s no denying it,...

Let’s be honest, your dealership can have the best stock on the market, the most attractive logo in the state, and the highest-ranking social media pages in the industry but in reality, what really puts your business in the fast lane is the talent you employ....

Great communication is key in life - and even more so, integral when it comes to running a successful business. And ultimately, miscommunication can result in all sorts of issues, including the likes of client confusion, poor reputation management, frustrated...

Every car dealership with a desire to succeed (and, who doesn't have a want to succeed?) needs to be driven by data and analytics. After all, there’s no denying it, keeping an eye on the numbers will undoubtedly help you build a more efficient business and shape your...

It’s no secret that the digital revolution has totally transformed the automotive industry and more specifically, the way in which customers shop for cars. Essentially, if a customer wants to browse their next set of wheels from the comfort of their own home, then...

When it comes to providing good customer service and quality technical support, they are ultimately both two very different things. In essence, customer service focuses on the customer experience, while technical support is all about resolving a technical issue. That...

Over the past decade, electric vehicle sales have snowballed from a few thousand back in 2010, to more than 300,000 sold annually between 2018 and 2020. And, while America isn’t developing at quite the same pace as the likes of the UK and China, we’re expecting to see...

For multiple reasons, one, of course, being the ongoing chip shortage, we’ve seen a dramatic fall in new car production over the past two years, which means dealerships simply don’t have enough new vehicles to sell. But that doesn’t mean the demand for buying isn’t...

It’s that time of year, when businesses are looking ahead to the next 12 months and planning their all-important marketing strategy. And let’s face it, the past two years have been anything but easy for car dealerships, what with the pandemic and the chip shortage...

Are you reviewing your dealership’s marketing strategy? Maybe engagement with your target audience is starting to fizzle out? Perhaps the marketing techniques you’re currently using feel a little stale or outdated? There’s no denying that the world of marketing and...

With technology developing and marketing methods evolving, it’s totally understandable if we’ve all become a little guilty of prioritizing techniques like Facebook Live, social media, and Google ads when it comes to engaging with customers. And, while we absolutely...

It's no secret that the car dealership industry is saturated and if we’ve said it once, we’ll say it again, the only way to succeed is to embrace digital marketing and ensure your strategy does nothing but reflect this. And that means, adopting the use of video and...

While 2020 was the year that saw car dealerships face the impact of coronavirus, 2021 has bought with it fresh challenges. While businesses continue to bounce back following the pandemic, they are now finding themselves battling the ongoing chip shortage that has...