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All the latest news and articles from SnapCell
Tips for Vehicle Walk-Around Videos
Vehicle walk around videos have become an increasingly popular tool for showcasing vehicles comprehensively and engagingly. These informative presentations provide potential buyers with a detailed overview of the vehicle's features, condition, and overall appeal. What...
How to Integrate Video Marketing with Car Dealer Software
Automotive car dealer software is changing the way dealerships run their businesses. The tools and technology available today are manifold and offer a host of solutions for consumers and businesses alike. Digital marketing is becoming a mainstay for modern businesses...
The Case for Automotive Video Marketing
First, people wanted short-form content that was easy to scan and get important details from. Then, they wanted long-form content that provided more extensive information about relevant topics. Along came social media marketing, and it just became increasingly...
Using Videos to Sell Cars
Selling cars is a competitive business. Sellers must stand out with their marketing techniques to stay ahead of the competition. One way to do this is using videos as part of car sales campaigns. Videos can attract potential customers and provide a more engaging...
Why Video Messaging Is the Way to Go For Your Dealership
With the emergence of video messaging technology, an ever-growing number of industries are utilizing this revolutionary tool to improve customer engagement and communication. Car dealerships are no exception. As automotive dealers strive to reach new customers, many...
9 Tips for Selling Automobiles with Video
Selling automobiles can be a daunting task for many marketers. Due to this, many automobile marketers and sales reps adopted videos as an ideal tool for reaching their potential buyers. In the automotive industry, video has become an increasingly popular tool for...
8 Tips on Creating Dealership Videos
Videos are an excellent way for automobile sales reps and marketers to promote their dealerships. Well-made videos give potential customers an inside look into the business and help build trust and increase engagement. However, creating an effective video can be...
11 habits of incredibly successful auto salespeople
It comes as no surprise to hear that being a successful automotive salesperson takes more than just sitting around in your dealership, waiting for a customer to come in. Instead, it takes effort, skill, and commitment if you want to continuously convert potential...
7 skills that all automotive technicians must have
Although they’re not at the forefront of your dealership, you should never underestimate the value of your technicians - while they’re not necessarily out the front, striking up conversations with potential leads on a daily basis, they are absolutely vital to the...
Car auction checklist: What to look for and avoid
The excitement that comes with bidding on potential stock at a car auction is something only automotive dealerships will recognize. After all, car auctions give dealers the chance to get their hands on used cars at a fraction of the cost, compared to if bought...
How to create a BDC pay plan
Developing a cleverly thought out BDC pay plan is critical to the success of your dealership. After all, if you’re not careful, you could find yourself paying out thousands of dollars for commissions that haven’t brought in a substantial return on investment. And we...
How to master distance selling at your car dealership
There’s never been a better opportunity for dealerships to sell cars remotely. Gone are the days when a person would decide that they want a new car and simply wander over to their local car lot. Today, we’re living in a digital age, which means giving customers a...
Car dealership branding tips
What is a brand? It’s your dealership’s voice, your dealership’s identity, your dealership’s soul. It’s the trusted bridge built between your dealership and your customers. It’s what makes your dealership you, helping you to stand out from the competition. For your...
Best apps for car dealers in 2022
The digital revolution is undoubtedly a huge driving force behind today’s automotive industry. Customer expectations are shifting, with buyers wanting to access information online and enjoy a more virtual shopping experience. In turn, this means dealerships are having...
Understanding the car sales funnel
There’s simply no denying it, securing those all-important sales at your dealership is what drives business. However, in this day and age - with competition between businesses in the automotive industry in its prime - converting potential leads into successful sales,...
SnapCell named in top 500 of Inc. 5000 as one of America’s fastest-growing private companies
Award-winning video creation tool SnapCell has been recognized in the Inc. 5000 Annual List, ranking at number 366 as one of the fastest-growing private companies in America. Inc. magazine recently revealed this year’s prestigious list, which represents the most...
Velocity Automotive customers now have the power to create videos thanks to SnapCell integration
At SnapCell, we know just how powerful using videos can be for the customer experience. So, when fellow industry-leading product, Velocity Automotive recognized that their platform was missing a vital tool - video creation - it made total sense for SnapCell to fill...
Non-verbal communication techniques that help to sell
When it comes to selling cars, you need to be able to communicate - that’s a no-brainer, right? But communicating is more than simply being able to talk to a customer. While having a way with words is fundamental to your pitch, those in the automotive industry need to...
Subject line examples for sales emails
Believe it or not, the average American receives approximately 100 emails every day. That’s a lot of emails, right? And we’ve all been there - we log into our mailbox, to see it full to the brim of unopened emails, most of which are trying to sell us something. And...
How to create a newsletter for your car dealership
Email marketing is one of the most cost-effective ways to engage with customers of all types, whether they’re loyal, new, or potential leads. Furthermore, one of the most effective forms of email marketing is by sending regular e-newsletters (or in other words,...
How to be more personable
Let’s be honest, the main goal of any professional working in the automotive industry is to make a sale - whether that’s selling a car, or selling a service. And ultimately, one of the most effective ways to complete a sale is to ensure the shopper likes you. There’s...
How to effectively find used cars on Facebook
Facebook was once simply an online forum for socializing, but is fast becoming so much more than that, especially for car dealerships. Yes, the social networking channel now provides automotive businesses with a whole new e-commerce platform, presenting those in the...
10 books to read that will make you a better salesperson
Never underestimate the power of reading. It’s incredibly easy for us all, whether at work or home, to get complacent in our daily routine - regularly reading pushes our boundaries and encourages us to step outside of our comfort zone. After all, every time you read...
Short or long videos: which is best?
We all know the power of video in the automotive industry - in fact, the statistics speak for themselves: with people four times more likely to watch a clip than read text, and how adding a video to your email is likely to increase click-through rates by up to 300 per...
How will gas price increases impact the car market?
Gas prices recently reached record highs across America, with costs surpassing more than $5 a gallon in some states, the most it’s been since 2008, so it’s no surprise that those in the automotive industry might be feeling slightly concerned about how this will impact...
How to make yourself more likable as a car salesman
Last year, there were more than 15 million vehicles sold across America - we say, now is as good a time as ever to be a car salesman, right? Of course, the car industry is undoubtedly changing - and it’s no secret that the future automotive industry will see a shift...
How to increase your dealership CSI Score?
What is CSI? CSI stands for Customer Satisfaction Index, and all automotive dealerships should know what it is and strive to improve theirs. In fact, in today’s competitive climate, wanting to increase your CSI score should be one of the main driving forces behind...
5 ways the Ukraine war is impacting automotive manufacturing
The Ukraine war has had - and continues to have - a devastating impact on all those concerned, with hundreds of civilians killed by Russian troops and families across the nation forced to desperately flee the crisis into neighboring countries. Of course, nothing...
Boat dealer video tool: How SnapCell can support your boat sales strategy
It might surprise you to hear that the number of boat sales has recently hit a record high. Like most industries, the boat sector was hit hard by the pandemic - with sales seemingly slowing down when Covid-19 initially hit. However, it didn’t take long for the...
10 tips for dealership success in 2022
The automotive industry is developing at a record pace, with dealerships having to adapt to meet demands from both the sector and customers. The digital revolution saw a shift in the techniques businesses used to engage with shoppers, while the lack of accessibility...
New versus used: Understanding car consumer behavior
It’s no secret that the used car market has done nothing but explode over the last two years. With an ongoing shortage of microchips (which are essential to new vehicle manufacturing), triggered by the coronavirus pandemic, the industry saw the production of new cars...
Three key car buyer personas that you should know
As busy car dealership owners, it’s so easy to fall into the trap of creating campaigns targeted to suit anyone and everyone - after all, surely it’s best to try and sell to all types of customers? However, with millions of automotive businesses currently battling for...
SnapCell announces win at prestigious AWA Awards
SnapCell is delighted to have been named Video Innovator in Automotive at The AWA Awards, a prestigious awards ceremony that recognizes the best vendors in the sector. SnapCell, the number-one video creation solution in the automotive industry, clinched the title...
Best social media platforms for car dealers
Did you know that more than 223 million Americans have an active social media account of some sort? What’s more, people across the country spend an average of around two-and-a-half hours each day browsing a social media platform of some sort. There’s no denying it,...
How to get the most out of LinkedIn using SnapCell as a Car Dealer
There’s no denying it, the automotive industry is drastically changing. From selling techniques to the way businesses are communicating with one another, developments in technology are undoubtedly having a huge impact on the sector. And social media is no exception,...
How to hire the best talent for your dealership in 2022
Let’s be honest, your dealership can have the best stock on the market, the most attractive logo in the state, and the highest-ranking social media pages in the industry but in reality, what really puts your business in the fast lane is the talent you employ....
Used car prices are likely to drop in 2022: Here’s what we know
The past two years have seen a huge rise in vehicle prices across the entire automotive industry, with dealerships struggling to get their hands on new cars, due to a lack of components and of course, the global pandemic having a severe impact on the automotive...
What is telematics and what does it do?
To put it simply, telematics refers to technology that is used to monitor a wide range of information relating to either an individual vehicle or an entire fleet. Generally, telematics is used by fleet managers, giving them an accurate insight into how their vehicles...
5 ways to eliminate miscommunication between dealer and customer
Great communication is key in life - and even more so, integral when it comes to running a successful business. And ultimately, miscommunication can result in all sorts of issues, including the likes of client confusion, poor reputation management, frustrated...
How to get the most out of your SnapCell Analytics
Every car dealership with a desire to succeed (and, who doesn't have a want to succeed?) needs to be driven by data and analytics. After all, there’s no denying it, keeping an eye on the numbers will undoubtedly help you build a more efficient business and shape your...
The power of mobile pay options within your dealership in 2022
It’s no secret that the digital revolution has totally transformed the automotive industry and more specifically, the way in which customers shop for cars. Essentially, if a customer wants to browse their next set of wheels from the comfort of their own home, then...
How to explain technical repairs in a way that your customer will understand
When it comes to providing good customer service and quality technical support, they are ultimately both two very different things. In essence, customer service focuses on the customer experience, while technical support is all about resolving a technical issue. That...
How your dealership can capitalize on the EV market growth
Over the past decade, electric vehicle sales have snowballed from a few thousand back in 2010, to more than 300,000 sold annually between 2018 and 2020. And, while America isn’t developing at quite the same pace as the likes of the UK and China, we’re expecting to see...
How to redirect your customers’ needs from a new car to a used car
For multiple reasons, one, of course, being the ongoing chip shortage, we’ve seen a dramatic fall in new car production over the past two years, which means dealerships simply don’t have enough new vehicles to sell. But that doesn’t mean the demand for buying isn’t...
Women in Automotive
If you look back on the history of the automobile, you’ll soon discover that women played a pivotal role in shaping the car industry we all know and love today. Despite this, it seems that the modern-day motor sector lacks diversity, with females representing less...
Top Digital Dealership Strategies for 2022
It’s that time of year, when businesses are looking ahead to the next 12 months and planning their all-important marketing strategy. And let’s face it, the past two years have been anything but easy for car dealerships, what with the pandemic and the chip shortage...
Five new ways to use SnapCell
Using video as part of a marketing strategy is nothing new in the automotive industry. In fact, it's fair to say that most dealership owners now appreciate that integrating video into their day-to-day role is vital, especially in this digital age, especially if they...
How the right to repair law could impact your service department
The pressure is mounting on manufacturers across the globe to give customers the right to repair their own devices – and America is no exception. But what exactly is the right to repair movement? In short, right to repair is exactly as the name suggests: people have...
The used car price climb: What does this mean for dealers?
If you hadn’t noticed, the price of vehicles is going up and it doesn’t look like things are slowing down anytime soon, with both new and used cars being sold for thousands of dollars more than this time 18 months ago. In fact, since March last year, while the price...
Email or SMS: What’s the best way to send your SnapCell video?
Communicating via email has proven to be one of the most reliable forms of customer engagement for decades. Since the very first email was sent back in the 1970s, the number of people across the globe who now use email has exploded, with just under 90 percent of...
Start Producing Industry-Leading Car Dealership Videos
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