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All the latest news and articles from SnapCell

Non-verbal communication techniques that help to sell

Non-verbal communication techniques that help to sell

When it comes to selling cars, you need to be able to communicate - that’s a no-brainer, right? But communicating is more than simply being able to talk to a customer. While having a way with words is fundamental to your pitch, those in the automotive industry need to...

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Subject line examples for sales emails

Subject line examples for sales emails

Believe it or not, the average American receives approximately 100 emails every day. That’s a lot of emails, right? And we’ve all been there - we log into our mailbox, to see it full to the brim of unopened emails, most of which are trying to sell us something. And...

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How to create a newsletter for your car dealership

How to create a newsletter for your car dealership

Email marketing is one of the most cost-effective ways to engage with customers of all types, whether they’re loyal, new, or potential leads. Furthermore, one of the most effective forms of email marketing is by sending regular e-newsletters (or in other words,...

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How to be more personable

How to be more personable

Let’s be honest, the main goal of any professional working in the automotive industry is to make a sale - whether that’s selling a car, or selling a service. And ultimately, one of the most effective ways to complete a sale is to ensure the shopper likes you. There’s...

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How to effectively find used cars on Facebook

How to effectively find used cars on Facebook

Facebook was once simply an online forum for socializing, but is fast becoming so much more than that, especially for car dealerships. Yes, the social networking channel now provides automotive businesses with a whole new e-commerce platform, presenting those in the...

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10 books to read that will make you a better salesperson

10 books to read that will make you a better salesperson

Never underestimate the power of reading. It’s incredibly easy for us all, whether at work or home, to get complacent in our daily routine - regularly reading pushes our boundaries and encourages us to step outside of our comfort zone. After all, every time you read...

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Short or long videos: which is best?

Short or long videos: which is best?

We all know the power of video in the automotive industry - in fact, the statistics speak for themselves: with people four times more likely to watch a clip than read text, and how adding a video to your email is likely to increase click-through rates by up to 300 per...

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How will gas price increases impact the car market?

How will gas price increases impact the car market?

Gas prices recently reached record highs across America, with costs surpassing more than $5 a gallon in some states, the most it’s been since 2008, so it’s no surprise that those in the automotive industry might be feeling slightly concerned about how this will impact...

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How to make yourself more likable as a car salesman

How to make yourself more likable as a car salesman

Last year, there were more than 15 million vehicles sold across America - we say, now is as good a time as ever to be a car salesman, right? Of course, the car industry is undoubtedly changing - and it’s no secret that the future automotive industry will see a shift...

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How to increase your dealership CSI Score?

How to increase your dealership CSI Score?

What is CSI? CSI stands for Customer Satisfaction Index, and all automotive dealerships should know what it is and strive to improve theirs. In fact, in today’s competitive climate, wanting to increase your CSI score should be one of the main driving forces behind...

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5 ways the Ukraine war is impacting automotive manufacturing

5 ways the Ukraine war is impacting automotive manufacturing

The Ukraine war has had - and continues to have - a devastating impact on all those concerned, with hundreds of civilians killed by Russian troops and families across the nation forced to desperately flee the crisis into neighboring countries. Of course, nothing...

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10 tips for dealership success in 2022

10 tips for dealership success in 2022

The automotive industry is developing at a record pace, with dealerships having to adapt to meet demands from both the sector and customers. The digital revolution saw a shift in the techniques businesses used to engage with shoppers, while the lack of accessibility...

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New versus used: Understanding car consumer behavior

New versus used: Understanding car consumer behavior

It’s no secret that the used car market has done nothing but explode over the last two years. With an ongoing shortage of microchips (which are essential to new vehicle manufacturing), triggered by the coronavirus pandemic, the industry saw the production of new cars...

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Three key car buyer personas that you should know

Three key car buyer personas that you should know

As busy car dealership owners, it’s so easy to fall into the trap of creating campaigns targeted to suit anyone and everyone - after all, surely it’s best to try and sell to all types of customers? However, with millions of automotive businesses currently battling for...

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SnapCell announces win at prestigious AWA Awards

SnapCell announces win at prestigious AWA Awards

SnapCell is delighted to have been named Video Innovator in Automotive at The AWA Awards, a prestigious awards ceremony that recognizes the best vendors in the sector. SnapCell, the number-one video creation solution in the automotive industry, clinched the title...

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Best social media platforms for car dealers

Best social media platforms for car dealers

Did you know that more than 223 million Americans have an active social media account of some sort? What’s more, people across the country spend an average of around two-and-a-half hours each day browsing a social media platform of some sort. There’s no denying it,...

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How to hire the best talent for your dealership in 2022

How to hire the best talent for your dealership in 2022

Let’s be honest, your dealership can have the best stock on the market, the most attractive logo in the state, and the highest-ranking social media pages in the industry but in reality, what really puts your business in the fast lane is the talent you employ....

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What is telematics and what does it do?

What is telematics and what does it do?

To put it simply, telematics refers to technology that is used to monitor a wide range of information relating to either an individual vehicle or an entire fleet. Generally, telematics is used by fleet managers, giving them an accurate insight into how their vehicles...

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How to get the most out of your SnapCell Analytics

How to get the most out of your SnapCell Analytics

Every car dealership with a desire to succeed (and, who doesn't have a want to succeed?) needs to be driven by data and analytics. After all, there’s no denying it, keeping an eye on the numbers will undoubtedly help you build a more efficient business and shape your...

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The power of mobile pay options within your dealership in 2022

The power of mobile pay options within your dealership in 2022

It’s no secret that the digital revolution has totally transformed the automotive industry and more specifically, the way in which customers shop for cars. Essentially, if a customer wants to browse their next set of wheels from the comfort of their own home, then...

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How your dealership can capitalize on the EV market growth

How your dealership can capitalize on the EV market growth

Over the past decade, electric vehicle sales have snowballed from a few thousand back in 2010, to more than 300,000 sold annually between 2018 and 2020. And, while America isn’t developing at quite the same pace as the likes of the UK and China, we’re expecting to see...

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Women in Automotive

Women in Automotive

If you look back on the history of the automobile, you’ll soon discover that women played a pivotal role in shaping the car industry we all know and love today. Despite this, it seems that the modern-day motor sector lacks diversity, with females representing less...

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Top Digital Dealership Strategies for 2022

Top Digital Dealership Strategies for 2022

It’s that time of year, when businesses are looking ahead to the next 12 months and planning their all-important marketing strategy. And let’s face it, the past two years have been anything but easy for car dealerships, what with the pandemic and the chip shortage...

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Five new ways to use SnapCell

Five new ways to use SnapCell

Using video as part of a marketing strategy is nothing new in the automotive industry. In fact, it's fair to say that most dealership owners now appreciate that integrating video into their day-to-day role is vital, especially in this digital age, especially if they...

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The used car price climb: What does this mean for dealers?

The used car price climb: What does this mean for dealers?

If you hadn’t noticed, the price of vehicles is going up and it doesn’t look like things are slowing down anytime soon, with both new and used cars being sold for thousands of dollars more than this time 18 months ago. In fact, since March last year, while the price...

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Is SnapCell right for you?

Is SnapCell right for you?

Are you reviewing your dealership’s marketing strategy? Maybe engagement with your target audience is starting to fizzle out? Perhaps the marketing techniques you’re currently using feel a little stale or outdated? There’s no denying that the world of marketing and...

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Latest email marketing trends in the automotive industry

Latest email marketing trends in the automotive industry

With technology developing and marketing methods evolving, it’s totally understandable if we’ve all become a little guilty of prioritizing techniques like Facebook Live, social media, and Google ads when it comes to engaging with customers. And, while we absolutely...

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Electric cars: Top 10 facts you should know

Electric cars: Top 10 facts you should know

The electric car market is exploding, with the latest stats revealing more than 5 million hybrid electric vehicles and over 1.4 million plug-in electric vehicles sold across America since their launch over a decade ago. Experts already believe that the motor industry...

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Why your sales team needs to be mindful in today’s market

Why your sales team needs to be mindful in today’s market

While 2020 was the year that saw car dealerships face the impact of coronavirus, 2021 has bought with it fresh challenges. While businesses continue to bounce back following the pandemic, they are now finding themselves battling the ongoing chip shortage that has...

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Top Five SnapCell Features You Should Be Using Now

Top Five SnapCell Features You Should Be Using Now

Did you know that when you watch a video, you retain 95 percent of that information, versus the 10 percent your brain retains when you read text? It’s hardly a surprise that using video is fast becoming one of the most powerful and popular marketing tools to be used...

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How to manage negative dealership reviews

How to manage negative dealership reviews

We all know that receiving reviews, especially those online, can be vital in your car dealership’s marketing strategy. They instill trust from customers, they can boost your brand’s digital visibility, and of course, improve your reputation, keeping you one step ahead...

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How to show empathy in car sales

How to show empathy in car sales

It’s no secret that the monthly pay package of a car salesperson is reflected in the number of vehicles they have sold. This means that ultimately, if your team doesn’t sell cars, then they don’t reap a strong salary. It's easy to see why not only competition between...

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Five reasons to start sending thank you videos to customers

Five reasons to start sending thank you videos to customers

Saying thank you to your customers is essential for any automotive business. Like with all industries, your customers want to feel valued. After all, nobody likes a one-way relationship and the only way to keep customers coming back for more is if you make the effort...

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How to win more video testimonials from your customers

How to win more video testimonials from your customers

If you’re not already doing what you can to gain authentic video testimonials from customers, then why not? Positive testimonials are one of the most powerful ways to encourage customers to shop with you and better still, generate sales at your car dealership. The...

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Why Using Video Creates Trust In Your Service Department

Why Using Video Creates Trust In Your Service Department

We all know that building a successful car dealership takes time, patience, and hard work. Business owners work tirelessly to ensure they are consistently providing unbeatable customer service, securing a first-class reputation, and of course, generating sales, which...

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Five questions a technician needs to be able to answer

Five questions a technician needs to be able to answer

Choosing a trust-worthy technician, is a big decision for any customer. Think about it, the customer is essentially handing the keys of their car over to somebody and putting total faith in them to fix whatever problem has occurred. Let’s consider when a person finds...

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Branding for Car Dealers

Branding for Car Dealers

When it comes to marketing and promoting your car dealership, the word ‘branding’ often gets thrown around and not taken that seriously. In reality, the importance of branding your business cannot be underestimated. In fact, the value of branding is huge, and getting...

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Start Producing Industry-Leading Car Dealership Videos

Don’t leave customer relationships to chance. Arrange your SnapCell demo today and find out how SnapCell can support your dealership and digital retailing experience. Start producing your own car dealership videos today. Please fill in your details below, including your preferred date and time of contact.

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