Blog.

Sometimes, with all the focus on digital tools and communication, it can be easy to lose sight of how important the simple skill of qualifying your leads and building rapport naturally with your customers actually is. This goes for both the potential customers who...

How do you maximize your car sales in today’s market? It’s no secret that buyers are spending less time in dealerships and more time online. So, how can you utilize new car sales techniques that are optimized for the digital age? By reading our blog! We’ve collated...

Setting up ‘Google My Business’ (GMB) should be one of the first stages of your organization’s marketing strategy and it couldn’t be easier. If it’s used correctly, GMB can help lead to local search success, by getting your car dealership ranked higher on the search...

Digital tools that make our working lives easier and more efficient are always a welcome addition to any business arsenal. Being able to work on the go makes you and your business more accessible and more dynamic, widening your appeal to both existing and potential...

It’s a popular adage, and one we’ve certainly used before – but people really do buy from people. However, there are many layers to that simple phrase. Whereas it can sometimes be interpreted as meaning people prefer to buy in person, it goes a little deeper than...

It used to be the case that you only had to worry about other car dealers stealing your customers. But, these days, there are digital disruptors from outside the industry that have your customers firmly in their sights too. As a result, automotive dealership customer...

What is SEO for car dealers? SEO is the process of preparing and maintaining your car dealer website in order to make it more visible in search engines. There are over 200 known ranking factors when it comes to SEO, some of which are very important, whilst others will...

You’d be forgiven for thinking that, with the continuous march of technology, text messaging – and certainly it’s use in marketing, has become a thing of the past. Forgiven, but in fact wrong. The simplicity of text has made its appeal and relevance an enduring factor...

Automotive marketing strategies have never been more vital to the success of your business. Car dealers now compete on a global digital stage, not just with local, neighborhood contemporaries. You need to stand out and be seen at every stage of the car buying journey...

It’s fair to say that everyone needs help from the experts at some point. After all, when your customers need professional advice on which car to buy or how to solve a mechanical problem, we hope they turn to you. So, it’s not unreasonable to suggest that when you...

When it comes to best practice dealership customer services, we need to remember that although buying a car is an everyday occurrence for us, to our customers, it is a milestone event. More so than ever, we need to bear in mind that we are selling a lifestyle, not...

The times they are a changing Long before the arrival of the pandemic, the traditional car dealership business model was being challenged to change. But the disruption and uncertainty generated by Covid-19 has been on an unprecedented scale, and now, it’s not just a...

Increasing car sales and optimising every available channel to deliver more leads has never been more vital. There can be no doubt that car dealers now operate in a 24/7 market against competitors spread as far and wide as a certain pandemic. It’s no longer just...

Car sales and servicing is an industry that prides itself in traditional values, loyalty, and established relationships. It’s a two-way street, as many dealerships find themselves upholding old ideas, loyalties and traditions that are no longer valid when it comes to...

For car dealers, email marketing is THE most cost-effective (and one of the most powerful ways) of reaching your customers and boosting sales. The Covid-19 pandemic combines both a public health and economic crisis on a level that most people, let alone automotive...

With many looking at a further period of remote working, the ability to connect, engage, and sell to your customers online has never been more important. Understanding public uncertainty in venturing to showrooms or service centres is going to be key to dealer success...

With 92% of marketers saying that video marketing is a part of their marketing mix in 2020, up from 78% in 2015, it’s fair to say that video has become an increasingly popular trend amongst digital experts. Video is also proven to be a much more engaging medium than...

Altering your business model to start selling cars through eCommerce is a big step forward for any dealership. More and more dealers in the US are evolving to keep up with today’s online demands. From cars and motorcycles to vans and parts, customers can buy just...

Video is more prominent than ever across digital marketing channels, and for good reason. Over five million videos are watched on YouTube every single day, and over 100 million videos are consumed by Facebook users every 24 hours. When it comes to a powerful visual...

Automotive digital retailing is now at the forefront of many dealerships across the U.S. – and for good reason. More car buyers than ever before are researching and even purchasing online. Tying your digital and physical processes together is therefore crucial to the...

Your Vehicle Display Pages are your most powerful sales tool on your entire website. The quality of the pages and information provided directly influence the buyer’s decision as to whether to purchase their next car with yourself or your competitor.  What makes a...

Video on demand It’s no surprise that video is becoming a much in-demand aspect of automotive marketing. In 2018, during a declining market, David Auto, a Chrysler dealer in Glen Mills, Pennsylvania, increased profits by 37%. The results they achieved were so...

Thinking about joining a Dealer 20 Group? Want to know more about the benefits and how the program works? Here we explore why so many dealerships choose to join a group and whether (or not) it could be the right move for your business. What is a Dealer Twenty Group? A...

For many dealers, automotive digital retailing has become the norm. Tying your digital and physical processes together into one streamlined approach is the ideological way of running any dealership, whether you’re a large multi-location group or a small independent....

It should come as no surprise by now that the way people buy cars is changing, with customers seeking more online information than ever before to help make their purchase decisions. 95% of vehicle buyers* turn to digital sources for their research, and indeed to start...

Whether you’re a small, independent car dealership or a large multi-location group, inventory management is an important part of dealer operations. A strong inventory management system allows you to list multiple vehicles, in a professional and attractive fashion, in...

The secret to a dealership’s success is great relationships, strong communication and above all, powerful marketing. Email is still a powerful and lucrative form of marketing, providing a direct route into your customer’s inbox. Combine video with your emails, using a...

Buying a new car is an exciting time. If you’re looking to buy a new car, you’ll probably want to get the best value for money, whilst those looking to sell a car will want the very best price for the vehicle. AutoTrader and Car Gurus are very popular, perfectly...

Our guide to the very best automotive software on the market Our guide to the very best automotive software on the market In a time where automotive digital retailing is both gaining strength and momentum by the day, having the best and latest automotive software,...