Snapcell Strategy Session – July Edition

Revolutionize Your Dealership’s Visual Communication

In today’s fast-paced, digital world, businesses need to be agile and adaptive in their visual communication strategies. With countless platforms and tools available, it can feel overwhelming to navigate the field. Fortunately, Marat Pashkevich, our Strategy and OEM Director, is here to share insights and tactics that will take your dealership’s visual communication efforts to the next level with SnapCell.

Discover the Power of Your Dealership’s Digital Handshake 🤝

First and foremost, let’s talk about the importance of the digital handshake. The digital handshake is meant to replace that boring email, usually a template, that gets zero to very low engagement rates with your store. Using a video builds instant rapport, credibility, and a strong relationship with your prospects. Not only that, but a lot of times it’s quicker to make that video than type out an email. You’re also breaking down that digital barrier of being behind a keyboard and not knowing who you’re actually dealing with in the sales experience. We’ve also found that we outperform the typical email click-to-open rate with our video technology. In the automotive industry, it’s typically 9 to 13 percent click-to-open rate for emails, and with SnapCell, we see upwards of 50 percent watch rates on that first quality response. So, I challenge all of you to start creating videos to engage with your customers right off the bat.

Watch the full session here:

Stay tuned for more tips!