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We recently had the pleasure of sitting down with Lisa Schnader, the Digital Marketing Manager at Loudon Motors Ford. She shared some fascinating insights about their dealership’s incredible social media presence and how they creatively utilize the Snapcell tools to boost engagement. Here’s what she spilled.
How has Snapcell improved efficiency in your dealership operations?
Lisa Schnader: Snapcell is a really awesome tool. And we love the way that it has eliminated a lot of steps for our salesman. The automation and the direct text message have been huge for us. We already had established a process for sending customers videos. But the fact that it operates in an app on a phone that we’re already using, it really cuts out a lot of steps. And it makes it really easy for our salesmen and really easy for our customers.
Do you remember a time or a particular success story where Snapcell played a key role?
Lisa Schnader: I mean, I’m constantly getting feedback from customers saying how much they enjoy this product. One of the things that initially drew me to it was that it’s an opportunity to set ourselves apart from the competition. And we’re always getting feedback from our customers saying, “Hey, I reached out to several dealerships, you’re the only one that sent me a video with your face and your name,” and thanking me. And then following up with a walk-around video, it just really makes it personal. It makes it custom to each customer as they reach out to us. And that’s really the name of the game these days: setting yourself apart and making it as personalized as possible.
What features of Snapcell do you find most beneficial for your dealership?
Lisa Schnader: I love how easy it is to record these videos, and the creativity I’ve seen coming from my team has been really fun to watch. The auto responder is something that we put a lot of time and effort into when we launched this product because it’s the first impression that our customers get of us. We always want to put our best foot forward. So, we love the fact that we can text the customer a personal video and start moving them down the sales funnel. It’s been a really valuable tool for us, and it’s really fun to watch these guys get creative and try to make themselves stand out amongst their co-workers.
What was your experience with the implementation and learning curve of Snapcell?
Lisa Schnader: Implementation was seamless, and another thing that I really love about this product is that I was able to roll it out with my most seasoned salesmen and salesmen in their 20s. It’s easy to adopt, no matter where you are. You don’t have to be super tech-savvy. I’ve had guys in their 70s who have taken to it easily, and then the younger guys, as I’m onboarding them, I can say, “Hey, this is a lot like recording a TikTok,” and they know exactly what that means. So, it’s been very easy to adopt into our workflow.
How has Snapcell influenced your sales and conversion rates?
Lisa Schnader: I don’t have any particular numbers off the top of my head, but we’re always watching the watch rate, and we’re always experimenting with different titles and different things to try to boost engagement within the platform. I mean, last month was our best month ever, and we’re hitting it hard in September as well.
What advice would you give to other dealerships considering Snapcell?
Lisa Schnader: I would say to give it a try. I think video is the future, and customers appreciate it. That’s been demonstrated for sure for us. It’s easy to implement. The customers love it. I mean, I really don’t see any downside to it, and really, with your team, you can get as easy or as complicated as you like. Some of them, especially when they’re new, take a walk-around video, but some of my most seasoned sales guys are really coming alive with this product and really making it creative and making it their own and building that customer relationship and clientele over time. So, I highly recommend this product to anybody who’s considering it and wants to implement video into their process.
So how do you guys come up with all the fun social content that you have?
Lisa Schnader: Well, I guess I think it starts at the top. Our owner is a bit of a prankster. He’s a jokester. So he’s really supportive of any ideas that we come up with. And then, you know, just the personality is within the dealership, finding what works for each one of them. We’ve got some really creative guys out there. So they’re always trying to get their face and their name out there, and I’m happy to work with them. It’s a group effort. Honestly, you know, sometimes my sales managers will text me in the middle of the night and send me a TikTok and say, Hey, what do you think of this? And it lightens the mood around here. Everybody loves it. They like watching us shoot them, and they like watching them when they’re posted. So, I get my ideas from all over the place. People are always coming to me with good ideas for social.
Who on your team do you think is the most creative? Who’s the one to look out for?
Lisa Schnader: I would say that currently, any of Seth’s stuff is pretty good. I particularly like his autoresponder video intro. So, I would watch for his stuff. He’s also my new TikTok star. So if you follow us on TikTok, you’ll be seeing a lot of Seth.
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Make sure you swing by their TikTok and meet Seth, their Master’s Certified Sales Consultant, and the rest of the Loudon Motors Ford crew. They’re rocking the social media game with thousands of followers and millions of likes, proving that creativity in videos can really charm and connect with customers. Follow them here.
