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All the latest news and articles from SnapCell

How to manage negative dealership reviews

How to manage negative dealership reviews

We all know that receiving reviews, especially those online, can be vital in your car dealership’s marketing strategy. They instill trust from customers, they can boost your brand’s digital visibility, and of course, improve your reputation, keeping you one step ahead...

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How to show empathy in car sales

How to show empathy in car sales

It’s no secret that the monthly pay package of a car salesperson is reflected in the number of vehicles they have sold. This means that ultimately, if your team doesn’t sell cars, then they don’t reap a strong salary. It's easy to see why not only competition between...

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Five reasons to start sending thank you videos to customers

Five reasons to start sending thank you videos to customers

Saying thank you to your customers is essential for any automotive business. Like with all industries, your customers want to feel valued. After all, nobody likes a one-way relationship and the only way to keep customers coming back for more is if you make the effort...

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How to win more video testimonials from your customers

How to win more video testimonials from your customers

If you’re not already doing what you can to gain authentic video testimonials from customers, then why not? Positive testimonials are one of the most powerful ways to encourage customers to shop with you and better still, generate sales at your car dealership. The...

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Why Using Video Creates Trust In Your Service Department

Why Using Video Creates Trust In Your Service Department

We all know that building a successful car dealership takes time, patience, and hard work. Business owners work tirelessly to ensure they are consistently providing unbeatable customer service, securing a first-class reputation, and of course, generating sales, which...

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Five questions a technician needs to be able to answer

Five questions a technician needs to be able to answer

Choosing a trust-worthy technician, is a big decision for any customer. Think about it, the customer is essentially handing the keys of their car over to somebody and putting total faith in them to fix whatever problem has occurred. Let’s consider when a person finds...

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Branding for Car Dealers

Branding for Car Dealers

When it comes to marketing and promoting your car dealership, the word ‘branding’ often gets thrown around and not taken that seriously. In reality, the importance of branding your business cannot be underestimated. In fact, the value of branding is huge, and getting...

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Top Car Sales Prospecting Strategies

Top Car Sales Prospecting Strategies

To crack car sales prospecting, dealerships must look beyond traditional techniques of marketing. While there's no denying sales prospecting is tough in any industry, when it comes to the world of automotive, things are undoubtedly even more difficult. This is mainly...

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Best car dealer software in 2021

Best car dealer software in 2021

In today’s world, the digital age is thriving, which means that automotive software is developing at a rapid speed, by the day. Not only that, but traders within the automotive industry are doing everything they can to come back from what has undoubtedly been one of...

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How To Increase Car Accessory Sales

How To Increase Car Accessory Sales

Nowadays, when a customer buys a car, they tend to be sold the basic package. What makes it special, bespoke, and truly personal to them is in fact, the accessories they then choose to add on. Latest figures show that the global car accessories market had reached more...

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Top Tips For Running An Effective Automotive Service Department

Top Tips For Running An Effective Automotive Service Department

Whether it’s influencing sale numbers, or encouraging customer return, having an effective automotive, there's no denying, your service department can have a huge impact on business. After all, your service department should be at the heart of your automotive business...

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Video Lighting Tips

Video Lighting Tips

Did you know that 85% of people across the United States watch monthly online video content on their devices? Plus, 54% of consumers want to view video content from brands and businesses they already support. If you’re still not confident that video should contribute...

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Car Sales Cold Calling: The Dos and Don’ts

Car Sales Cold Calling: The Dos and Don’ts

The way modern-day automotive customers shop and receive information is undoubtedly changing. More often, consumers are viewing products online, before buying a car at the click of a button. However, one marketing technique that continues to drive sales is cold...

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Car dealership sales event ideas

Car dealership sales event ideas

With more than 18,000 car dealerships across America, it’s inevitable that traders are always looking for innovative and creative ways to drive traffic towards their businesses, while also engaging with current customers. That’s where holding car sales events can...

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How to create auto repair videos

How to create auto repair videos

Video has undoubtedly changed how we learn to repair, build, or put things together. Whether we’re taking on some home improvements or trying to figure out how the TV works, we’ve grown accustomed to turning to a video tutorial to help us figure things out. If you’re...

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A Guide to Using Multi-Inspection Software

A Guide to Using Multi-Inspection Software

Modern vehicles are extremely complicated, high-end pieces of engineering. Even the most bare-basic, best value models from recent years are packed with computer software, diagnostic equipment, and innovative safety systems. Needless to say, our cars require the...

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Auto Repair Shop Marketing Guide

Auto Repair Shop Marketing Guide

When it comes to marketing for auto repair shops, it’s vital that a strategy is in place to continue driving both new and returning customers through your door. Let’s face it, in this day and age, there’s no room for complacency. While it would be easy to sit around...

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A Guide to Creating the Perfect Walk Around Video

A Guide to Creating the Perfect Walk Around Video

Vehicle technology and safety is becoming intricately more complicated with every step towards the future we make. As a result, there has never been a greater need for user instructions that are relevant, helpful, and easy to understand. Here at SnapCell, as we put...

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Car Sales Qualifying Questions

Car Sales Qualifying Questions

Sometimes, with all the focus on digital tools and communication, it can be easy to lose sight of how important the simple skill of qualifying your leads and building rapport naturally with your customers actually is. This goes for both the potential customers who...

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Car Sales Techniques

Car Sales Techniques

How do you maximize your car sales in today’s market? It’s no secret that buyers are spending less time in dealerships and more time online. So, how can you utilize new car sales techniques that are optimized for the digital age? By reading our blog! We’ve collated...

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Google My Business Tips For Car Dealers

Google My Business Tips For Car Dealers

Setting up ‘Google My Business’ (GMB) should be one of the first stages of your car dealership’s marketing strategy and it couldn’t be easier. If it’s used correctly, Google My Business can help lead to local search success, by getting your car dealership ranked...

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The Best Apps For Car Sales

The Best Apps For Car Sales

Digital tools that make our working lives easier and more efficient are always a welcome addition to any business arsenal. Being able to work on the go makes you and your business more accessible and more dynamic, widening your appeal to both existing and potential...

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How To Improve Dealership Reputation

How To Improve Dealership Reputation

It’s a popular adage, and one we’ve certainly used before – but people really do buy from people. However, there are many layers to that simple phrase. Whereas it can sometimes be interpreted as meaning people prefer to buy in person, it goes a little deeper than...

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Automotive Dealership Customer Retention Statistics

Automotive Dealership Customer Retention Statistics

It used to be the case that you only had to worry about other car dealers stealing your customers. But, these days, there are digital disruptors from outside the industry that have your customers firmly in their sights too. As a result, automotive dealership customer...

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SEO Tips for Car Dealers

SEO Tips for Car Dealers

What is SEO for car dealers? SEO is the process of preparing and maintaining your car dealer website in order to make it more visible in search engines. There are over 200 known ranking factors when it comes to SEO, some of which are very important, whilst others will...

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SMS Marketing for Car Dealerships

SMS Marketing for Car Dealerships

You’d be forgiven for thinking that, with the continuous march of technology, text messaging – and certainly it’s use in marketing, has become a thing of the past. Forgiven, but in fact wrong. The simplicity of text has made its appeal and relevance an enduring factor...

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Automotive Marketing Strategies that Work

Automotive Marketing Strategies that Work

Automotive marketing strategies have never been more vital to the success of your business. Car dealers now compete on a global digital stage, not just with local, neighborhood contemporaries. You need to stand out and be seen at every stage of the car buying journey...

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Best Automotive Marketing Agencies

Best Automotive Marketing Agencies

It’s fair to say that everyone needs help from the experts at some point. After all, when your customers need professional advice on which car to buy or how to solve a mechanical problem, we hope they turn to you. So, it’s not unreasonable to suggest that when you...

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Best Practice Dealership Customer Services

Best Practice Dealership Customer Services

When it comes to best practice dealership customer services, we need to remember that although buying a car is an everyday occurrence for us, to our customers, it is a milestone event. More so than ever, we need to bear in mind that we are selling a lifestyle, not...

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Instagram Tips For Car Dealers

Instagram Tips For Car Dealers

As an automotive business of the digital age, you’ve probably realized just how important content marketing is when it comes to engaging your audience. Showcasing your products and services online is one thing, but becoming a recognizable and trusted brand can take...

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The Evolving Car Dealership Business Model

The Evolving Car Dealership Business Model

The times they are a changing Long before the arrival of the pandemic, the traditional car dealership business model was being challenged to change. But the disruption and uncertainty generated by Covid-19 has been on an unprecedented scale, and now, it’s not just a...

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How To Increase Car Sales

How To Increase Car Sales

Increasing car sales and optimising every available channel to deliver more leads has never been more vital. There can be no doubt that car dealers now operate in a 24/7 market against competitors spread as far and wide as a certain pandemic. It’s no longer just...

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How to Close a Car Sale Using Video

How to Close a Car Sale Using Video

As the pandemic continues to affect the way in which we buy cars, finding new ways to engage and communicate with your customers has moved from the to do list to the must do now list. This is especially the case for new and used car sales, where visits to a dealer are...

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Why You Don’t Need An Automotive Videographer

Why You Don’t Need An Automotive Videographer

Car sales and servicing is an industry that prides itself in traditional values, loyalty, and established relationships. It’s a two-way street, as many dealerships find themselves upholding old ideas, loyalties and traditions that are no longer valid when it comes to...

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Email Marketing Tips for Car Dealers

Email Marketing Tips for Car Dealers

For car dealers, email marketing is THE most cost-effective (and one of the most powerful ways) of reaching your customers and boosting sales. The Covid-19 pandemic combines both a public health and economic crisis on a level that most people, let alone automotive...

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Virtual Meeting Best Practice for Car Dealers

Virtual Meeting Best Practice for Car Dealers

With many looking at a further period of remote working, the ability to connect, engage, and sell to your customers online has never been more important. Understanding public uncertainty in venturing to showrooms or service centres is going to be key to dealer success...

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Car Dealer Video Marketing Tips

Car Dealer Video Marketing Tips

With 92% of marketers saying that video marketing is a part of their marketing mix in 2020, up from 78% in 2015, it’s fair to say that video has become an increasingly popular trend amongst digital experts. Video is also proven to be a much more engaging medium than...

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How to start selling cars online through end-to-end eCommerce

How to start selling cars online through end-to-end eCommerce

Altering your business model to start selling cars through eCommerce is a big step forward for any dealership. More and more dealers in the US are evolving to keep up with today’s online demands. From cars and motorcycles to vans and parts, customers can buy just...

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Understanding the automotive customer journey

Understanding the automotive customer journey

The way in which we buy and sell cars has changed more over the last decade than ever before. A combination of readily available information at our fingertips and brand new routes to market means that buying a car doesn’t have to take months of research and multiple...

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TikTok for Car Dealers

TikTok for Car Dealers

There’s no denying it; the video-sharing social networking platform, TikTok, has exploded. Originally coined as a tool for teens to create videos to specific music, TikTok has since expanded far beyond that reach to encompass new audiences and a wide range of...

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How to create the perfect video

How to create the perfect video

Video is more prominent than ever across digital marketing channels, and for good reason. Over five million videos are watched on YouTube every single day, and over 100 million videos are consumed by Facebook users every 24 hours. When it comes to a powerful visual...

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Small used car dealer software to have on your radar

Small used car dealer software to have on your radar

Automotive digital retailing is now at the forefront of many dealerships across the U.S. – and for good reason. More car buyers than ever before are researching and even purchasing online. Tying your digital and physical processes together is therefore crucial to the...

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Best Vehicle Display Page (VDP) Designs

Best Vehicle Display Page (VDP) Designs

Your Vehicle Display Pages are your most powerful sales tool on your entire website. The quality of the pages and information provided directly influence the buyer’s decision as to whether to purchase their next car with yourself or your competitor.  What makes a...

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Start Producing Industry-Leading Car Dealership Videos

Don’t leave customer relationships to chance. Arrange your SnapCell demo today and find out how SnapCell can support your dealership and digital retailing experience. Start producing your own car dealership videos today. Please fill in your details below, including your preferred date and time of contact.

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