Blog.

It's no secret that the car dealership industry is saturated and if we’ve said it once, we’ll say it again, the only way to succeed is to embrace digital marketing and ensure your strategy does nothing but reflect this. And that means, adopting the use of video and...

While 2020 was the year that saw car dealerships face the impact of coronavirus, 2021 has bought with it fresh challenges. While businesses continue to bounce back following the pandemic, they are now finding themselves battling the ongoing chip shortage that has...

While the holiday season might not be at the forefront of every customer’s mind, dealerships and automotive businesses across the country are already in the peak of planning. And, with a noticeable shift in the way people shop – accelerated by the coronavirus pandemic...

We all know that receiving reviews, especially those online, can be vital in your car dealership’s marketing strategy. They instill trust from customers, they can boost your brand’s digital visibility, and of course, improve your reputation, keeping you one step ahead...

It’s no secret that the monthly pay package of a car salesperson is reflected in the number of vehicles they have sold. This means that ultimately, if your team doesn’t sell cars, then they don’t reap a strong salary. It's easy to see why not only competition between...

Saying thank you to your customers is essential for any automotive business. Like with all industries, your customers want to feel valued. After all, nobody likes a one-way relationship and the only way to keep customers coming back for more is if you make the effort...

With Facebook Live fast becoming one of the most popular forms of engagement with customers via social media, there has never been a better time for your car dealership to get itself in the driving seat and hosting a virtual event. Yes, since launching back in 2015,...

If you’re not already doing what you can to gain authentic video testimonials from customers, then why not? Positive testimonials are one of the most powerful ways to encourage customers to shop with you and better still, generate sales at your car dealership. The...

We all know that building a successful car dealership takes time, patience, and hard work. Business owners work tirelessly to ensure they are consistently providing unbeatable customer service, securing a first-class reputation, and of course, generating sales, which...

Choosing a trust-worthy technician, is a big decision for any customer. Think about it, the customer is essentially handing the keys of their car over to somebody and putting total faith in them to fix whatever problem has occurred. Let’s consider when a person finds...

When it comes to marketing and promoting your car dealership, the word ‘branding’ often gets thrown around and not taken that seriously. In reality, the importance of branding your business cannot be underestimated. In fact, the value of branding is huge, and getting...

To crack car sales prospecting, dealerships must look beyond traditional techniques of marketing. While there's no denying sales prospecting is tough in any industry, when it comes to the world of automotive, things are undoubtedly even more difficult. This is mainly...

In today’s world, the digital age is thriving, which means that automotive software is developing at a rapid speed, by the day. Not only that, but traders within the automotive industry are doing everything they can to come back from what has undoubtedly been one of...

Nowadays, when a customer buys a car, they tend to be sold the basic package. What makes it special, bespoke, and truly personal to them is in fact, the accessories they then choose to add on. Latest figures show that the global car accessories market had reached more...

Whether it’s influencing sale numbers, or encouraging customer return, having an effective automotive, there's no denying, your service department can have a huge impact on business. After all, your service department should be at the heart of your automotive business...

Did you know that 85% of people across the United States watch monthly online video content on their devices? Plus, 54% of consumers want to view video content from brands and businesses they already support. If you’re still not confident that video should contribute...

The way modern-day automotive customers shop and receive information is undoubtedly changing. More often, consumers are viewing products online, before buying a car at the click of a button. However, one marketing technique that continues to drive sales is cold...

With more than 18,000 car dealerships across America, it’s inevitable that traders are always looking for innovative and creative ways to drive traffic towards their businesses, while also engaging with current customers. That’s where holding car sales events can...

With so many organizations bidding for business within the automotive industry, competition is enormously high. To successfully secure new clients while ensuring previous customers remain loyal, it is essential that a business delivers the whole package. After all, if...

Video has undoubtedly changed how we learn to repair, build, or put things together. Whether we’re taking on some home improvements or trying to figure out how the TV works, we’ve grown accustomed to turning to a video tutorial to help us figure things out. If you’re...

Modern vehicles are extremely complicated, high-end pieces of engineering. Even the most bare-basic, best value models from recent years are packed with computer software, diagnostic equipment, and innovative safety systems. Needless to say, our cars require the...

When it comes to marketing for auto repair shops, it’s vital that a strategy is in place to continue driving both new and returning customers through your door. Let’s face it, in this day and age, there’s no room for complacency. While it would be easy to sit around...

Vehicle technology and safety is becoming intricately more complicated with every step towards the future we make. As a result, there has never been a greater need for user instructions that are relevant, helpful, and easy to understand. Here at SnapCell, as we put...

The latest statistics suggest automotive retail took a big hit in 2020. Year on year, overall sales in the US are down by 38%*. But, in light of the impact of the COVID-19 pandemic, what would usually be seen as a serious problem is being summed up as “it could have...

Ask somebody now if they know what the Clubhouse app is and 20 per cent or so, will know what you’re talking about. Ask again in six months’ time and we predict that that number will be nearer 100 per cent. Having grown their user base from two million to more than 10...

Sometimes, with all the focus on digital tools and communication, it can be easy to lose sight of how important the simple skill of qualifying your leads and building rapport naturally with your customers actually is. This goes for both the potential customers who...

How do you maximize your car sales in today’s market? It’s no secret that buyers are spending less time in dealerships and more time online. So, how can you utilize new car sales techniques that are optimized for the digital age? By reading our blog! We’ve collated...

Setting up ‘Google My Business’ (GMB) should be one of the first stages of your car dealership’s marketing strategy and it couldn’t be easier. If it’s used correctly, Google My Business can help lead to local search success, by getting your car dealership ranked...

Digital tools that make our working lives easier and more efficient are always a welcome addition to any business arsenal. Being able to work on the go makes you and your business more accessible and more dynamic, widening your appeal to both existing and potential...

It’s a popular adage, and one we’ve certainly used before – but people really do buy from people. However, there are many layers to that simple phrase. Whereas it can sometimes be interpreted as meaning people prefer to buy in person, it goes a little deeper than...

It used to be the case that you only had to worry about other car dealers stealing your customers. But, these days, there are digital disruptors from outside the industry that have your customers firmly in their sights too. As a result, automotive dealership customer...

What is SEO for car dealers? SEO is the process of preparing and maintaining your car dealer website in order to make it more visible in search engines. There are over 200 known ranking factors when it comes to SEO, some of which are very important, whilst others will...

You’d be forgiven for thinking that, with the continuous march of technology, text messaging – and certainly it’s use in marketing, has become a thing of the past. Forgiven, but in fact wrong. The simplicity of text has made its appeal and relevance an enduring factor...

Automotive marketing strategies have never been more vital to the success of your business. Car dealers now compete on a global digital stage, not just with local, neighborhood contemporaries. You need to stand out and be seen at every stage of the car buying journey...

It’s fair to say that everyone needs help from the experts at some point. After all, when your customers need professional advice on which car to buy or how to solve a mechanical problem, we hope they turn to you. So, it’s not unreasonable to suggest that when you...

When it comes to best practice dealership customer services, we need to remember that although buying a car is an everyday occurrence for us, to our customers, it is a milestone event. More so than ever, we need to bear in mind that we are selling a lifestyle, not...

The times they are a changing Long before the arrival of the pandemic, the traditional car dealership business model was being challenged to change. But the disruption and uncertainty generated by Covid-19 has been on an unprecedented scale, and now, it’s not just a...

Increasing car sales and optimising every available channel to deliver more leads has never been more vital. There can be no doubt that car dealers now operate in a 24/7 market against competitors spread as far and wide as a certain pandemic. It’s no longer just...

Car sales and servicing is an industry that prides itself in traditional values, loyalty, and established relationships. It’s a two-way street, as many dealerships find themselves upholding old ideas, loyalties and traditions that are no longer valid when it comes to...

For car dealers, email marketing is THE most cost-effective (and one of the most powerful ways) of reaching your customers and boosting sales. The Covid-19 pandemic combines both a public health and economic crisis on a level that most people, let alone automotive...

With many looking at a further period of remote working, the ability to connect, engage, and sell to your customers online has never been more important. Understanding public uncertainty in venturing to showrooms or service centres is going to be key to dealer success...

With 92% of marketers saying that video marketing is a part of their marketing mix in 2020, up from 78% in 2015, it’s fair to say that video has become an increasingly popular trend amongst digital experts. Video is also proven to be a much more engaging medium than...

Altering your business model to start selling cars through eCommerce is a big step forward for any dealership. More and more dealers in the US are evolving to keep up with today’s online demands. From cars and motorcycles to vans and parts, customers can buy just...