How Automotive Software Gives You a Competitive Advantage

These 4 Strategies Can Help You Sell More New & Used Cars

Are you looking for new and used car dealer software that can take your dealership to the next level? That and the latest online marketing strategies can give you a competitive advantage. Car dealership software is becoming more popular as it provides dealerships with the tools to manage their inventory and customer base more effectively. But what lies beyond database management? Fortunately, many new tools are available to help car dealerships become and remain both competitive and highly visible to customers. With the right tools, automotive dealers can keep up with the latest trends and ensure their business stays on the cutting edge of the ever-evolving automotive industry. Here are four of the most effective strategies to improve your automotive marketing:

1) Create a Digital Marketing Strategy

Most customers now begin their search for a new vehicle online. Since customers are already online searching for information and content, providing them with the latest and most original content will make you stand out. However, creating an innovative digital marketing strategy that will connect your business with buyers, eliminate competition, and position your business as the most reliable and informative is a challenging task. Your digital marketing strategy must serve your prospective clients’ needs and exceed their expectations while generating solid leads and actual foot traffic. To accomplish this, consider these action items:

• Be everywhere your customers are, including social media platforms, auto forums, and used car dealership directories. By positioning your business online, customers can identify you early in their search for product information, reputable dealerships, and online reviews. A highly visible online business attracts more customers.

• Your online presence is essential, but prospective clients will dismiss your business if you aren’t up-to-date. Start by ensuring your products are listed correctly on your website, then create organic content that educates and informs. Anticipate your clients’ questions and create content to answer them.

• Create dynamic video content. Social media and online advertising have evolved from photo to video content, and the trend shows no sign of slowing. Customers want to see vehicle walk-around, test drives, and videos with educational content about your products before visiting your dealership. In-depth product review videos can be a valuable educational resource that prospective clients may choose to review multiple times during their product comparison research.  

SnapCell’s automotive video marketing app for creating self-editing and walkaround videos makes it easy for your sales team to create video content. SnapCell is easy to use on both mobile and desktop and will allow your sales team to create professional-looking videos in minutes, which can then be sent directly to a customer via text or email or posted on your business’ website. And with SnapCell Live, your team can even hold two-way live video chats with customers, helping them close the sale before the customer steps foot in the dealership.

• Invest in search engine optimization (SEO). Your organic content should be geared to help generate online traffic to your site, and the best way to do this is through SEO. If your content contains relevant keywords and phrases commonly searched by prospective clients, it will ensure that your business ranks higher in search engine results. SEO can help you increase your business’s online visibility, generate sales leads, ensure prospective clients visit your site more than once, and increase overall sales. 

2) Post Real Reviews and Feedback

One of the best ways to build customer trust is to promote your business’ positive reviews online. Most customers read online reviews before choosing a dealership, which can be used to earn trust and further market your business. Customer testimonials should be placed on your website, social media platforms like Facebook and Instagram, and on directories and car review websites. Demonstrate to clients that reviews can be trusted by not deleting negative reviews and responding promptly and courteously to customer feedback.

3) Utilize Social Media Marketing

Social media is used by prospective customers constantly. Customers use social media websites to interact with brands, get opinions from other buyers and owners, read reviews, and access informational content. Your business can use social media to communicate with these potential customers, promote products, and increase visibility and relevance by taking the following steps:

• Tell your story. Use sites such as Facebook, Instagram, and LinkedIn to tell the story of your business, engage with customers, and post media content.

• Use video content. YouTube and TikTok are used by many consumers, especially Millennials and Gen Z consumers, to access information about brands and products before they make a purchase decision. Posting vehicle review videos and walk-around videos on YouTube and TikTok is an easy way to connect with these consumers and keep your business relevant. 

• Show your expertise. Social media is a unique opportunity to show prospective customers that you’re an expert in the automotive industry. Stories and videos produced with innovative automotive video marketing software allow you to offer expert guidance to customers looking for information. And whether your expertise is in new or used car sales, dealer-oriented video creation software offered by SnapCell helps you to establish your business as a market leader. 

4) Artificial Intelligence Can Boost Customer Engagement

The ready availability of artificial intelligence means that AI can now be integrated into any automotive digital retailing and marketing strategy. Chatbots can now handle basic customer service requests while smoothly transitioning the customer to a video chat experience with a sales team member or even an in-person visit to the showroom. AI can be used to boost customer engagement and retention and to increase revenue. AI brings a new level of customization and personalization to automotive digital retailing and marketing through unparalleled data and detail.

Automotive marketing is an ever-evolving field, and staying up to date with the latest trends is essential for staying competitive in this ever-changing industry. Let SnapCell help you create dynamic video content for your automotive digital retailing needs.