Car dealership branding tips

Car dealership branding tips

What is a brand? It’s your dealership’s voice, your dealership’s identity, your dealership’s soul. It’s the trusted bridge built between your dealership and your customers. It’s what makes your dealership you, helping you to stand out from the competition. For your...
How to create a newsletter for your car dealership

How to create a newsletter for your car dealership

Email marketing is one of the most cost-effective ways to engage with customers of all types, whether they’re loyal, new, or potential leads. Furthermore, one of the most effective forms of email marketing is by sending regular e-newsletters (or in other words,...
How to effectively find used cars on Facebook

How to effectively find used cars on Facebook

Facebook was once simply an online forum for socializing, but is fast becoming so much more than that, especially for car dealerships. Yes, the social networking channel now provides automotive businesses with a whole new e-commerce platform, presenting those in the...
Short or long videos: which is best?

Short or long videos: which is best?

We all know the power of video in the automotive industry – in fact, the statistics speak for themselves: with people four times more likely to watch a clip than read text, and how adding a video to your email is likely to increase click-through rates by up to...
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