Why Using Video in Your Customer Emails is so Important

Apr 23, 2020Video Marketing Facts

Our Video Email Facts and Figures for Car Dealers

It’ll come as no surprise that the way we buy cars has changed drastically over the last decade, and will continue to do so at a fast rate. With a wealth of online information available at our fingertips, multiple trips to the dealership are no longer necessary and consumers are using video, online reviews and other means of researching their next vehicle.

Reports show that American consumers spend an average of six weeks researching a car before making a purchase, whilst 45% took less than three weeks. The way that we use our mobile phones to access this information has shifted the landscape. Easy access to email and video has been a vital ingredient and providing key vehicle information to a consumer in a fast and efficient way is more important than ever.

45% of Americans take less than 3 weeks to research a car before purchasing

With this new information in mind, dealers must ensure they have the processes in place to help customers get the specifics they need, and get it fast. Otherwise, they risk being left behind.

Using emails to send videos is a great, efficient way of getting a vehicle in front of your customer. The email pops into their inbox and the video saves the customer time from trawling through poorly shot images on a website or an online car marketplace. Email is the preferred method of communication for many Americans today, with 21% of all emails being opened within the very first hour of delivery.

21% of all sent emails are opened within the first hour of delivery

Video is the fastest way to digest information, but there’s plenty more reasons why video should be your preferred digital sales method. Video is all around us. Video platforms like TikTok are becoming increasingly popular, and our Facebook and Instagram feeds are full of video content. Combine video and email and you’ll be sure to discover impressive open rates, click-through rates and, ultimately, results. In fact, according to HubSpot, adding video to your emails can increase click-through rates by 300%.

Email click-through rates rose to 300% when a video was included

Achieve your best ever open and click-through rates by introducing videos to your customer email communication. SnapCell offers a simple, easy-to-use solution for car dealers to share information with their customers. Whether it’s an email containing a walkaround video to help win your next sale or a technician video to show a customer what work needs to be carried out on their vehicle, introduce video to your dealership today and start reaping the immediate rewards.

 

Sources:
https://www.iabuk.com/sites/default/files/research-docs/Weve%20Automotive%20Research%202017.pdf
https://www.getresponse.com/resources/reports/email-marketing-benchmarks#email-opens-over-time
https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare