Are you reviewing your dealership’s marketing strategy? Maybe engagement with your target audience is starting to fizzle out? Perhaps the marketing techniques you’re currently using feel a little stale or outdated? There’s no denying that the world of marketing and communications is evolving at a rapid pace – a pace that has only been accelerated over the past 18 months due to the pandemic. With that in mind, it’s hardly a surprise that businesses across the globe have been forced to re-think their marketing strategy, keeping up with modern-day trends and implementing any necessary changes to ensure they succeed in this post-pandemic world. And let’s be honest, dealerships are no exception – in this day and age, the automotive industry is saturated with dealerships fighting for business. So, what can you introduce at your dealership to keep you one step ahead of the competition? Our answer? SnapCell. Of course, we might be biased, so our team has put together this handy guide to help you decide if SnapCell is right for you.
Do you want to digitalize your marketing?
If you’re looking to weave digital marketing techniques – which you should be – into your strategy, then look no further than SnapCell. Simply put, the SnapCell app dealership will provide your staff with the tools they need to market the services and generate sales more smartly and efficiently.
But why should you be targeting the digital consumer? Put it this way, there was a total of 256 million online buyers in the United States last year, with that figure expected to grow to more than 291 million by 2025. Furthermore, according to a recent survey, more shoppers are now – following the Covid-19 crisis – are actually willing to buy a vehicle online, without actually ever visiting the dealership. There’s never been a more important time to make sure you’re marketing strategy includes a strong digital stream.
To really appreciate just how much of an impact investing in SnapCell can have on your digital marketing strategy, it’s worth acknowledging some of the easy-to-use features that come with the app. Take the ‘AutoEngage’ feature for example, which creates automated welcome videos that are sent directly to new customers following their first inquiry. Or how about SnapCell SocialBoost, which seamlessly integrates with your dealership’s social media channels, so you and your staff can add and share videos at the simple click of a button? And there’s no forgetting Snap360, which allows your sales team to create a 360-degree look at a particular car for your website, that shoppers can view from the comfort of their own home.
These are just three examples of how using SnapCell can help your dealership engage with your digital audience.
Are you wanting to create a stronger overall brand experience for customers?
Have you ever heard of omnichannel marketing? In short, omnichannel marketing is when your dealership merges its online and offline touchpoints, to create an overall consistent brand experience for the customer. So your business would use physical and traditional marketing, for example, engagement at your dealership, alongside digital techniques, such as email campaigns, social media, and your website. Basically, you’re creating an end-to-end, top-to-bottom, customer experience for shoppers – something that is absolutely crucial in today’s competitive industry. After all, customer experience is one of the key factors that can impact your dealership’s success. Better still, a positive customer experience will drive sales, boost profit and ultimately, keep consumers coming back for more.
SnapCell can support your dealership’s omnichannel marketing. SnapCell can ultimately help your dealership sell not only a product – a vehicle, or a service – but help sell that whole brand experience. Simply put, while you’re busy developing a positive in-person experience, it’s time to allow SnapCell to enrich your dealership’s online customer experience.
Picture this, a product request comes in from an online shopper, so you create them a virtual tour of their chosen car using Snap360. Again, using that same feature, you produce a quick walkaround video of your dealership, to enhance trust between you and the customer. In the meantime, an automated welcome video has been sent to that customer, using the SnapCell app. If they wish, the customer can then have a live video chat with a member of your sales team, using SnapCell Live – and, to further improve your customer experience, our automated online chat will soon be launching, which means your dealership will never miss an opportunity to engage with clients. They then come into the dealership to purchase the car, or they buy the vehicle online. Boost your search engine optimization (SEO) – in other words, Google ranking – by then sending a targeted thank you video to that customer, with a direct link to your testimonial page. And, alongside all of this, the SnapCell app is supporting your social media strategy, by allowing you to seamlessly add professional and engaging videos to your social channels at the simple push of a button.
But it doesn’t stop there. Like we’ve touched on, the car buying experience should by no means simply stop when the sale has been made. Regular engagement with the customer should be made – via social media, or email campaigning, to name but a few. Retaining a strong relationship with that customer will encourage them to purchase any up-and-coming maintenance or repair work through your service department. And that same level of fantastic consistent customer service continues when communicating with your service department, thanks to SnapCell. Your technicians can easily create videos for the customer, clearly showing them any work that needs to be done on their car. Your Service Advisor can then hold two-way conversations, receiving sign off from customers ahead the job starting – offering a quick and easy solution, while building essential consumer-dealership trust.
The thing is, in today’s industry, you simply can’t afford to get complacent when it comes to customer experience. SnapCell supports your dealership in creating a positive and consistent experience for your customers not only during their entire buying journey but also when it comes to aftersales.
Do you want to start turning those leads into sales?
Has your dealership got a sales funnel? Perhaps you’re not familiar with the term? In short, a sales funnel is a process that uses tools to help set targets and measure success at your dealership, to help you maintain a steady flow of sales. If you haven’t already consciously got one, then don’t worry, the chances are you probably have got something in place, you just don’t know it yet. If you’re using any analytic tools, or Customer Relation Management (CRM) systems then you’ll be able to find a whole host of data there to help you delve deeper into each of your customer journeys.
To support and enhance your sales funnel, SnapCell has its own oversight and reporting tool, allowing dealerships to track data that is important to them, for example, how many videos you send each month, or the view rate of those videos. Better still, the beauty of SnapCell is that it integrates with third-party applications and software, just like your current CRM system.
Furthermore, not only will SnapCell allow you to easily track and manage information, so you know what’s working well – and what’s working not so well – but then you can use these insights to customize the shopper experience, as well as improve the areas that you’ve identified need a little work across your team. SnapCell converts customer interest into interactions, engagement, and most importantly sales.
Are you looking to make your processes run more efficiently?
If you’re looking for ways to boost efficiency at your dealership then investing in SnapCell is the ultimate solution. While we’ve spoken previously about enhancing the customer experience, have you considered just how much of a positive impact SnapCell could have at your dealership?
Whether it’s your business managers, sales representatives, or technicians being able to easily communicate with customers via SnapCell, you’ll find that the app is both time and cost-effective. The app gives your sales team the ability to pitch to customers, without waiting for – or relying on – that customer physically visiting your dealership. Similarly, your technicians can hold two-way conversations with customers, saving time liaising with them in person, so they can get work signed off quickly and easily, which ultimately means your service department optimizing the amount of work and income received each day.
You see, SnapCell presents you with the opportunity to streamline your processes, making sure your dealership is still having that same level – if not better – of engagement with customers, while ultimately boosting profit.
Are you tired of using the same channels to market your dealership?
If you’ve fallen into the trap of complacency when it comes to your marketing, then don’t worry you’re not alone. It’s easy to get used to using the same channels to engage with customers but really, do you want to be relying on just one shopper type, when competition for business is so high? The answer should be no. The good news is, it’s totally fixable.
Investing in SnapCell allows you to explore additional marketing channels, which in turn, increases the number of customer touchpoints at your dealership. Consider this, you’ll go from speaking to the same customers, day-in-day-out, to reaching new potential buyers via social media and emails or encourage engagement through your website – all with the help of SnapCell.
And remember, SnapCell is designed by those who know cars, especially for those who know cars. Simply put, the app has been created by experts in the industry, especially with automotive professionals in mind. That’s why its easy-to-use features make it simpler than ever for everyone in your dealership to use while ensuring making a profit remains a priority.
All-in-all, SnapCell provides the perfect video solution, designed to enhance your dealership’s current marketing and communications strategy. Whether it’s immediately responding to new inquiries, strengthening relationships with existing customers, or improving your digital strategy, there are plenty of benefits to investing in SnapCell. Schedule a free demo today or get in touch with a member of our team.