Saying thank you to your customers is essential for any automotive business. Like with all industries, your customers want to feel valued. After all, nobody likes a one-way relationship and the only way to keep customers coming back for more is if you make the effort too. In fact, for over a third of car buyers, their journey with that specific dealership ends after just one visit. In this hugely competitive industry, there’s never been a more important time to keep your customers loyal and returning for future business. Honestly, saying thank you should already be part of your strategy.
So, why not take things up a gear and start creating thank you videos for shoppers? If you’re struggling to see the value in why you should implement thank you videos into your business strategy then the team of experts here at SnapCell are here to explain.
Value Is Everything
Saying thank you isn’t just polite, it’s powerful.
Customers need to be valued. Don’t just take our word for it though, because the figures say it all. In a report from Forbes Magazine, nearly 70 percent of customers switch brands due to poor customer service, with one of the main reasons being that shoppers don’t feel appreciated. Clearly, customers desire an element of gratitude and if you want them to shop with you in the future, then you must give them what they’re after. After all, the customer journey should not stop after the sale, let’s face it, the chances are that shopper will need a service or car at some point again in the future.
Simply put, if a customer chooses to shop with your automotive business, they want to feel like you care about them as individuals too. To avoid losing loyal customers, the best thing you can do is to make them feel valued by thanking them. Use thank you videos to connect and engage with them via email, to make them aware that you appreciate and value their business. Better still, do this immediately after the purchase has been made, while your service and brand are fresh in their minds. Doing this is more likely to secure lifelong customers. A thank you means so much more to shoppers than ‘thank you’. It shows them you care about them, it invites and encourages them to become loyal customers.
It’s worth considering that showing the customer you value them is ultimately an investment for your business too. As a dealership, you’re guaranteed to see the many benefits of saying thank you to customers too, especially financially, which should be motivation enough for you. Simply put, you say thank you to shoppers, the shopper is more likely to return, which means a drive in sales for you. Plus, if customers are happy, then not only will they remain loyal to your brand but they are more likely to spend more with you, which means a simple thank you has the potential to really boost your profit. It’s a no-brainer.
Real People, Real Emotion
If we’ve said it once, we’ll say it again, car dealerships in this day and age need to go that extra mile if they want to stay one step ahead of the competition. Simple thank you messages, sent via text, simply won’t do the job anymore. Thank you messages need to be eye-catching, emotive, and real. Don’t just take our word for it, the figures say it all. Using the word ‘video’ in the subject line of an email increases open rates by 19 percent.
With this in mind, you need to be sending personal videos of your actual team, showing their gratitude by saying thank you. This will show the customer you’re not just sending them another automated text message but instead, they will feel a connection with that person and ultimately, your brand. You cannot afford to lose sight of that human connection, it is so much more meaningful. People will remember how you and your dealership make them feel, having that engagement with them will allow you to hold on to your customers and keep them loyal.
Plus, video messages are so much more eye-catching than text-heavy emails. They could say exactly the same but in different formats, however, customers are much more likely to take notice of a video than a written email. Did you know that viewers retain 95 percent of video information, in comparison to just 10 percent who read text? The figures show, video content is memorable, so use that to your advantage when engaging with customers.
We get it though, sometimes there’s not enough time to send a personalized thank you message to every single customer. However, with features like ‘autostitch’ on the SnapCell app, you can add a fresh introduction, to pre-recorded videos already stored in your library.
Increase Positive Testimonials
Not only will your thank you video keep that customer coming back but it also has the potential to encourage other shoppers to use your dealership too. You can do this by weaving in a call to action in your video, linking customers directly with your testimonial page.
Remember just how important it is to get customer reviews and testimonials, so encouraging them from previous shoppers should never be overlooked. Ultimately, word of mouth is one of the most powerful forms of marketing for any automotive business and online reviews are simply offer a modern spin on these. Consider this, when shoppers are happy, they will recommend you to their family, friends, and anyone who might be looking for an automotive service, which means reviews are pretty much the digital version of word-of-mouth. In fact, statistics show that 84 percent of users value these digital reviews as much as they would personal recommendations from a friend or family member. Plus, 91 percent of customers use online reviews to find a car dealer and find vehicle maintenance. The power of positive customer testimonials cannot be underestimated.
The best time to ask for a customer review is at their happiest, so ideally, you’ll catch them after they will feel so valued that you said thank you, making them more likely to leave a positive review of your dealership.
They’re Easy To Create
We’ve already established how important it is to say thank you but why send a video rather than a simple text message? When they’re so easy to create, why not?
We get it, the idea of creating thank you videos might seem daunting but honestly, the process couldn’t be simpler. Thanks to modern-day technology, there are now plenty of user-friendly tools available on the market that can help your team create thank you videos easily and seamlessly. Take SnapCell, for example, which has been created specifically with the automotive industry in mind. Our app will allow any member of your team to seamlessly create thank you videos to send to customers at the simple touch of a button.
Plus, with it being easier than ever for you to create a generic thank you video, who says you can’t re-use that on multiple occasions, to more than one customer. Once you’ve explored your options, you’ll soon see that creating a thank you video is not only an easy choice but also a time-saving option too.
They’re A Cost-Effective Option
Like we’ve previously mentioned, the battle for business in today’s automotive industry, couldn’t be higher. If you want to get your brand seen, you need to get your voice heard but we all know that that can cost money. There are plenty of alternative ways to say thank you to customers, like taking out billboard ads, or investing in social media campaigns, however, they can often break the budget too. Videoing a thank you message provides a fantastic cost-effective alternative.
Yes, you might need to make initial investments to create regular content but the chances are, they’re likely to be one-off purchases. Trust us, it will be worth it in the long run.
It might also be worth considering that you might want to add a call to action, or some sort of deal at the end of the video too. If the customer feels happy because you’ve thanked them, why not take advantage of your dealership being in their good books? In fact, attaching a video in an email can lead to a 200 to 300 percent increase in click-through rate.
Your dealership should already be saying thank you but now is the time for you to be sending them in a video. Trust us, you’ll soon see customers returning to you, referring you, and sales soaring. So, if you’re wanting to get one step ahead of the competition, then get in touch with the team at SnapCell. Our app will help you seamlessly stitch together professional-looking videos, that can be used as part of your video thank you messages, while offering a whole host of other features to increase customer engagement and drive sales at your dealership.