Using video as part of a marketing strategy is nothing new in the automotive industry. In fact, it’s fair to say that most dealership owners now appreciate that integrating video into their day-to-day role is vital, especially in this digital age, especially if they want to engage with current customers, as well as reach new shoppers. However, using video has become more than simply making contact with customers. Nowadays, video marketing has so much potential. Not only can videos help enhance communication with customers but more importantly, they can help drive sales and increase profit margin.
And with competition between dealerships at an all-time high and video marketing only growing, businesses within the automotive industry need to take things up a gear by thinking of new and innovative ways to utilize their video marketing strategy.
The first trick is, finding a tool that makes it easier than ever for those in the automotive industry to create videos seamlessly. SnapCell does just that. Designed especially with automotive professionals in mind, the SnapCell app comes with a whole host of features that makes creating professional-looking videos simple and easy, for any member of staff – sales and service teams alike. After all, creating poor-quality videos could prove detrimental to your dealership’s reputation. And for that reason alone, if you haven’t already done so, it’s time to invest in SnapCell.
Still not convinced? Here are five new ways that SnapCell customers can use the app, to ensure they stand out from the crowd and keep one step ahead of their competition.
Thank you videos
Saying thank you to your shoppers is everything right now. And what better way to say thank you, than by sending a video?
Ultimately, as crazy as it sounds people want to be recognized and acknowledged for shopping with you. Yes, shoppers want to feel valued, it’s that simple – and nurturing customer relationships should be an all-time priority. After all, it’s all about the customer journey and the experience a shopper has with your dealership shouldn’t stop just because the sale is made. And, if you say thank you, you’re sure to reap the benefits in the future – whether that be through customers coming back for more business, or shoppers referring you to family and friends.
We get it though, while sending thank you videos is clearly a necessity, squeezing the time in to produce them is difficult. That’s where SnapCell comes in. The SnapCell app is a reliable tool that allows members of staff to create high-quality videos with the simple push of a button. Whether they’re taking the video of themselves, or they’re recording colleagues, the process couldn’t be easier.
But what makes the SnapCell tool a must-have for any dealership is our AutoStitch feature. If you’re looking to save time but not compromise on quality video creation and customer engagement, then the AutoStitch feature provides the ultimate solution. Simply put, you’ll be able to create a generic thank you clip, before seamlessly stitching on a personalized introduction and ending to each individual video, ahead of sending them out via email. This way, you’re saving time, but customers still feel like your dealership is sending them a video created especially for them.
And remember, don’t be afraid to add a call to action at the end of your thank you video. The chances are, the customer will be feeling their best having received a thank you from you, so take advantage of this by asking shoppers to leave you a positive testimonial, or encourage further business.
Event and offer promotion
With restrictions now lifted, the race between dealerships is on, as they battle to shout loudest about their latest news and promotions – especially as we head into Holiday season, which means weeks of offers are on the cards. SnapCell delivers a speedy solution, giving automotive businesses the chance to effectively and easily reach a wider audience via video content.
While traditional marketing techniques like leafleting and posters remain effective, videos allow dealerships to promote current offers, deals and up-and-coming events to both new and loyal customers.
As well as allowing customers to easily create videos, SnapCell also seamlessly integrates with your dealership’s social media channels. This means your team can recycle and reuse videos, either by sending videos out as part of a campaign to individuals or multiple people but also using them across their social media platforms.
Gone are the days of the bog-standard out-of-office messages, it’s time to take things up a gear and let customers know you’re out of the office via video. And with the holiday season approaching, now is the time to be thinking about setting your out-of-office.
Create a short, snappy, engaging – and if you fancy getting creative then do! – video, with ease, thanks to SnapCell, before using the app to make sure customers automatically and immediately receive the clip when they get in touch. Whether it’s an out-of-office made specifically for an individual staff member, or you’re creating a short social media video letting customers know your opening times over the holiday period, having some sort of message in place ticks lots of boxes.
The main benefit to creating an out-of-office message is a simple courtesy as it prevents customers from feeling ignored if they get in touch – which could ultimately lead to them taking their business elsewhere.
That said, receiving an out-of-office can sometimes be frustrating but replacing plain text with a creative and engaging video message can stop this. Putting a video out-of-office in place provides you with an opportunity to create a connection with buyers, spark engagement and leave customers excited to come to speak to you when you’re back in the office.
It’s no secret that there are multiple benefits for your sales or service department when it comes to receiving positive customer testimonials – remember 92 percent of shoppers across the globe reveal they would trust a product that has been recommended by a peer. And while customer testimonials are as effective now as they were 50 years ago, fast forward to the digital age, and rather than relying on written reviews, dealerships should look at getting video testimonials.
So, what are the benefits of video customer testimonials? For a start, if you ask customers if you can record their testimonial using the SnapCell app, then it gives you slightly more control over what they talk about (in other words, just the positive stuff!) and where the review is placed. And, while we’re not saying you should script the clip but when you rely on written reviews, you have little to no say over the content. Furthermore, the SnapCell app allows you to stitch together multiple testimonials from a variety of shoppers, as well as just create a clip of just one customer – giving you flexibility, depending on which you think would receive the most engagement.
Of course, using video customer testimonials rather than plain copy enhances trust between your dealership and shoppers. Trust and transparency are a must these days and having real-life, emotive humans sharing their positive thoughts on your dealership will prove priceless.
One of the most important things to consider when it comes to video testimonials vs written reviews is that they’re memorable, with studies showing that viewers retain 95 percent of a message when they watch it compared with just 10 percent when they read text.
Virtual Test Drive
The world of test drives has changed forever. Thanks to advances in digital technology – and more specifically, video – shoppers can now try before they buy, by putting them in the driving seat but virtually and from the comfort of their own home.
There are two main options here: using SnapCell to create a pre-recorded test drive video for YouTube or to send directly to customers and secondly, using SnapCell Live – one of the newest features on the app – to hold a live test drive with one individual shopper (and their family, if they want to get them involved in the call too). Both of which are sure to save your dealership and the customer a huge amount of time.
If you’re not already sold then let the numbers do the talking. The latest stats not only show that the watch time of ‘test drives’ on YouTube recently grew by more than 65 percent in two years, but YouTube proves to be the most popular social media site used by automotive shoppers. Both of these show that weaving virtual test drives into your digital marketing strategy is essential for the success of any dealership, moving forward.
Virtual test drives allow customers to shop without actually ever stepping foot into a dealership and having this ability is crucial in the age of the digital shopper, with more than half (54 percent) of car buyers admitting they would love to be able to purchase a car from their own home, without the hassle of an in-person test drive. So, with demand there, why not give the customers what they want?
Become a SnapCell customer
If you’d like to easily create and deliver professional-looking videos, then look no further than SnapCell.
The fact is, people want to buy from people and videos allow for just that. Whether it’s through thank you messages, offer promotions, or customer testimonials – they all have one thing in common and that’s that they include people. They personify your dealership, grab hold of emotions and enhance those all-important connections with customers. Videos give those in the automotive industry to take engagement with shoppers up a gear and furthermore, speak to a much wider audience.
If you’re not sure where to start, then it couldn’t be easier than when you’re a SnapCell customer, as our User Engagement Team is on hand to provide your staff with the vital training they need, before providing your dealership with any ongoing support necessary. Get in touch today.