Facts | SnapCell

The car buying journey has evolved over the past decade, let alone since the turn of the millennium, and even before that. Recent consumer research of 1,000 car buyers found that 54% of customers expect to visit a dealership as part of their research process of buying a new car. This is up from just 48% that were asked the[…]

What is the best way to train and develop a new sales trainee? Variety. They need to be exposed to a range of different teaching and learning methods to be as effective as possible at their new job. That involves observing current members of the sales team, learning about the vehicles your dealership sells by reading online information, exploring the[...]

In this digital age, car shoppers can easily find True Market Value, competitive sticker prices and national inventory online. All this means that car sales have become less about which dealership offers the best price and more about which salesperson the car buyer likes best. So, how do you stand out amongst the noise of other sales people competing for[...]

The rapid rise of video as a primary format to consume information has led to the development of Video Relationship Marketing. But, what does this really mean. First, we need to clarify what we mean by Relationship Marketing. According to Forbes, “Relationship Martketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop[…]