What is the best way to train and develop a new sales trainee? Variety. They need to be exposed to a range of different teaching and learning methods to be as effective as possible at their new job. That involves observing current members of the sales team, learning about the vehicles your dealership sells by reading online information, exploring the[...]

In this digital age, car shoppers can easily find True Market Value, competitive sticker prices and national inventory online. All this means that car sales have become less about which dealership offers the best price and more about which salesperson the car buyer likes best. So, how do you stand out amongst the noise of other sales people competing for[...]

The rapid rise of video as a primary format to consume information has led to the development of Video Relationship Marketing. But, what does this really mean. First, we need to clarify what we mean by Relationship Marketing. According to Forbes, “Relationship Martketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop[…]

We are very excited to announce that SnapCell have completed and implemented a full integration with Cox Automotive’s impressive VinSolutions CRM system – the fastest growing CRM in the US. Connect CRM was created by VinSolutions to address the challenge of shrinking margins for dealers struggling to meet sales and profitability targets, while simultaneously creating a personalized and positive customer[…]

Fixed Ops Information Are you are leaving future revenue on the table and risking $7.5m in litigation? Most dealerships conduct multipoint inspections and inform customers about the repairs needed. But what happens if those recommendations aren’t documented properly? A Sacramento based Ford dealership recently received a fine reported to be nearly $7.5 million dollars. A Fixed Ops journal article revealed[...]

One-To-One Video for Personal Connection 03/21/18 created by Brent Williams :- Come meet the Snapcell Team why gamble on video technolgy when you can play the winning cards with us First Time Every time Here some of the call features that can help your store improve sales and up sell in fixed Ops          App Based  [...]

Using Video to Stand Out and Sell Yourself 03/17/18 created by Marianne Farrell :- People Buy From People They Trust   Whether you're the new kid on the block or the old timer that everyone knows about, you will always be looking to make a good first impression for new customers while continuing to impress your existing ones with new[...]