The digital revolution is undoubtedly a huge driving force behind today’s automotive industry. Customer expectations are shifting, with buyers wanting to access information online and enjoy a more virtual shopping experience. In turn, this means dealerships are having to adapt their sales and marketing strategy, to suit modern-day customers. Fortunately, thanks to advances in technology, more and more phone apps are becoming readily available for dealerships, providing you with the tools you need to make everyday business easier and processes more seamless.
And it’s easy to see why so many dealerships are making the most of apps, after all, you can access them on the go and at the touch of a button. And the best part? In today’s world, there really is an app for everything. As well as the well-known social media apps, you’ll also find apps for inventory, financing, sales contracts, auto repairs, and e-payments. But with so many to choose from, it’s sometimes tricky to choose which ones you should use at your dealership. As industry experts, the team at SnapCell has tried and tested the apps available and listed some of our favorites, that we believe will help your business run more efficiently.
We might be biassed, but we unashamedly and proudly place SnapCell at the top of our list of must-have apps. As an award-winning, video-generation tool, being a SnapCell customer is a no-brainer for dealerships wanting to get one step ahead of the competition.
There’s simply no denying just how powerful video is for those in the automotive industry, with research revealing that 75 percent of people admit that online video has influenced their shopping habits or purchases. With that in mind, getting your hands on a tool that makes video creation easier than ever will prove invaluable for your dealership. Created by automotive professionals, especially those in the automotive industry, the SnapCell app allows you to generate professional-looking videos at the touch of a button. Whether you’re looking to bring your showroom to life by creating walkaround shots of your dealership, give customers a closer insight into what a specific vehicle has to offer, or produce ‘how to’ clips straight from your service department, SnapCell makes video creation easier than ever.
SnapCell helps your dealership really connect with your customers. Tailoring engagement to suit each customer is becoming more important than ever, with shoppers now expecting dealerships to shape communications around their individual goals, interests, and needs. SnapCell takes personalized communications up a gear, thanks to its range of innovative features, including SnapCell Live – live video, broadcast to customers, wherever they are in the world – and SnapCell Messenger – easy two-way conversation between shopper and dealership.
And with SnapCell seamlessly integrating with your Customer Relationship Management (CRM) system, Dealer Management System (DMS), and your social media channels, while helping you easily track your KPIs, SnapCell really is everything a dealership needs to drive sales, boost profits, and retain loyal customers.
J.D Power MarketValues
An app designed for dealerships only, J.D. Power MarketValues allows you to make better, well-informed decisions on pricing the vehicles you are selling.
Formally known as NADA MarketValues, the J.D. Power MarketValues app has been assisting dealerships for the past decade, making buying and selling cars a much smoother process for those in the industry. The app gives users the ability to access unlimited lookups by VIN (vehicle identification number), or by make and model.
The app comes with user-friendly options to help dealers make better buying and selling decisions:
- J.D. Used Car Guide values, which includes weekly J.D. auction values and monthly trade-in, loan, and retail information
- AuctionNet values, a leading source for wholesale vehicle sales data
- Or a combination of the two, J.D. Used Car Guide and AuctionNet
Dealerships can choose to purchase just one search source or both, depending on the subscription they require.
VinSolutions Connect Mobile
Every business in the automotive industry knows just how important it is to ensure you have an efficient Customer Relationship Management (CRM) system. And now, thanks to VinSolutions Connect Mobile, you can have a state-of-the-art CRM system, on the go.
VinSolutions Connect Mobile brings you all the benefits that Vin Solutions Connect CRM has to offer, but from your smart device. The app allows you and your team to provide the best possible customer service, from wherever you are in the world.
The Connect Mobile app really does give your dealership the chance to be there, with your customer, every step of the way, throughout their entire shopping journey. In the palm of your hand, the app comes with a whole host of features, which will help you to:
- Remote access to your dealership’s calendar so you can manage sales
- Access to daily tasks, so you can manage and complete them more efficiently
- Keep in touch with customers and potential leads, anytime and anywhere
- Create customer notes, appointments, leads, and log customer calls
- Receive push notifications for CRM alerts to ensure you keep on top of urgent tasks
- Log customer and vehicle information quickly via your phone’s camera
- Easily search and filter through inventory at your dealership
Created especially for dealerships with a service department is Dealerlogix, allowing you to give service customers a completely personalized experience. Centered around enhancing the shopper’s experience and ensuring your service processes run smoothly, Dealerlogix aims to build trust and reliability, while retaining loyal customers.
Gone are the days of having to sit behind a computer, away from the customer’s vehicle. With Dealerlogix, you simply have to input the license plate number or last name of the customer and their complete service history will pop up. This means, your staff can have access to the customer’s service information, on the go, making it easier than ever to do a detailed vehicle walkaround with the customer, highlighting previous service history, while discussing any further work that needs to be carried out.
Whatsmore, Dealerlogix also allows you to seamlessly create a one-screen presentation to your client, showing them the work that needs to be done, but in a language that they understand. And best of all, you can show this to the customer immediately.
If you’re looking for an app that quickly lets you check that you’re putting the right price tag on your vehicles, then get your hands on CarFax.
Creators of CarFax had a vision, and that was to be the leading source of vehicle history information for buyers and sellers of used cars. Since being founded in 1984, it has fulfilled its vision and is now one of the most useful apps around, when it comes to getting information on a vehicle’s history.
CarFax will give you information on:
- Any accidents the vehicle has been involved in
- Previous maintenance and inspections
- Import information
- Change of ownership
- Taxi or rental car use
- Open recalls of the manufacturer
If you’re looking at expanding the number of used vehicles you have in stock, then you can also use CarFax to find and buy second-hand vehicles. Unlike other apps, CarFax only lets you shop for used cars, not new ones.
Managing your dealership on the go couldn’t be easier or faster thanks to DealerCenter. The app allows you to oversee deals, upload inventory, run vehicle history reports, communicate with customers, and more, in the palm of your hand.
Whether you’d like to quickly add vehicles to auctions or your website, view a vehicle’s full history report, or manage previous or live deals, DealerCenter is everything you need to make running your dealership easier than ever. And with an integrated Customer Relationship Management (CRM) system, along with the ability to scan and upload drive licenses, DealerCenter provides a platform for all of your team to access customer information, on the go.
With more shoppers accessing your services remotely and virtual customer engagement becoming increasingly common, it would be handy for your dealership to have an app that allows your dealership to easily upload documents at the touch of a button.
DocuScan, a free iOS app works by allowing you to take a picture of a document and quickly turn it into a high-res PDF or zipped JPEG. You can also add annotations to the document, or draw on it before it’s converted.
If required, you can then easily email or AirDrop the PDF to a colleague or customer. All documents can be stored inside the app, for easy access when needed.
You’ve uploaded your documents on the go, now you just need to get them signed. Check out DocuSign.
Just like DocuScan, DocuSign eSignature is free and is the world’s number one way to send and sign documents from anywhere, any time. DocuSign streamlines your sales processes and makes closing those deals easier and quicker than ever.
Whether you need one, or multiple signatures, DocuSign allows dealerships to send documents on the go, manage their status, and receive real-time updates on their progress.
Become a SnapCell customer
Our team has carefully curated the best apps on the market, to make running your dealership more efficient and seamless than ever.
Find out how the SnapCell app can help drive sales at your dealership, increase footfall, boost CSI scores and ultimately improve your revenue. Schedule your free SnapCell demo today.